The 5 W’s of Event Marketing

By Jim Hennessey and Katie Zupancic Wymer As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into……

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Using Facebook Timeline to Market Your Event

If you use Facebook, your profile will soon be upgraded to the new timeline layout, which features a large cover image at the top. This presents a relatively simple event marketing opportunity: providing your event participants with a library of custom profile covers that promote your event. For…

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Why Should Event Fundraisers Monitor Social Media?

In event fundraising, finding the conversations that interest your event participants and donors is important, because by influencing those conversations, we can help steer participants and donors to our events. Monitoring social media is important because social media are like flowing rivers of conversation and content. Organizations need to act……

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The 7 C's of Nonprofit Social Media

Imagine you’ve written a blog about your cause and readers pick up on it, re-tweeting it to Twitter users 400 times. Is that good? How would you know? To answer those questions with any confidence, you have to know what your goals are for that blog—and you have to know……

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Recent Posts

Collaboration Drives Innovation: The Impact of Events

by Jillian Schranz

As we wrap up our Collaboration Drives Innovation blog series, we reflect…

Collaboration Drives Innovation: Hard Event Decisions

By Slade Thompson

Spring and Summer 2020 have brought a plethora of difficult decisions to…

Lend Your Perspective and Input as We All Reimagine Events

As we live through a paradigm shift confronting racism, inequities, and a global pandemic, we’re…

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