How to Start a Social Media Loyalty Program

Written by Amanda Gilmour and Katie Zupancic Word-of-mouth is the most powerful form of marketing. Brand loyalists spread their favorite company or product’s messages to others with passion and dedication. In today’s day and age, social media has transformed word of mouth marketing. Users share, re-tweet, and re-post their favorite……

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Lessons Learned in 2015

How is it already February?! At the risk of sounding cliché, time does fly. While many are rightfully celebrating the rewards of 2015, it’s also important to take a moment and regroup from the challenges of the past year. In the same way we celebrate our successes, we learn a……

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There’s Really No Such Thing as Downtime

We are excited to introduce a new blog series in which we explore the off-season as an event production company, and ask the question, is there really such a thing as downtime when you produce events? Over the next three weeks, you’ll hear from people in various departments on how……

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What the heck are Hashtags?

By Alyssa Curran and Jim Hennessey Hashtags. People all over the world are now seeing hashtags emblazoned everywhere, on commercials, print materials, clothing, even spoken aloud as part of daily conversation. But what is a hashtag? No, it’s not some new media variation of a hashbrown or the latest way……

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10 Tips for Rocking Your Event Social Media

Written by Alyssa Curran and Katie Zupancic The events industry is all about moments. Unique, shared experiences between participants, volunteers, staff members, and spectators are what will make your event hit #1 on the charts, and why participants want to return year after year. These moments build loyalty, and…

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A Picture is Worth a Thousand Words on Instagram

Ever wonder what goes on behind the scenes of the events our rockstar team produces? Are you an event person who understands the joys of event life: 4:00 a.m. wake-up calls, tent decorations, enormous amounts of caffeine and the inspirational experiences that take place in honor of your mission? We……

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Lessons Learned in 2014

Although we’re well into February (when did that happen?!), I can’t stop thinking about what went down in 2014. I had a challenging, yet incredibly rewarding year, as I found myself staffing events in a capacity in which I hadn’t done in a really, really long time. The randomness that……

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The E360 Blogosphere

At Event 360, we work on all sorts of projects — big and small. In fact, you can read more about that here. For five years, we’ve used this blog as our platform to share our experiences and knowledge about our event management. We love what we do!…

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Why You Shouldn't be on Every Social Media Platform

Facebook. Twitter. YouTube. Instagram. Google+. Snapchat. Vine. Reddit. Tumblr. Pinterest. I could keep going. That’s 10 social media platforms, and there’s probably at least one that made you scratch your head. Even the most seasoned social media manager would cringe if those were on their daily To Do List. As……

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Why You Shouldn’t be on Every Social Media Platform

Facebook. Twitter. YouTube. Instagram. Google+. Snapchat. Vine. Reddit. Tumblr. Pinterest. I could keep going. That’s 10 social media platforms, and there’s probably at least one that made you scratch your head. Even the most seasoned social media manager would cringe if those were on their daily To Do List. As……

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10 Tips on How to Rock Your Event Social Media

The events industry is all about moments. These unique, shared experiences between participants, volunteers, staff members, and spectators are what make your event extraordinary. They build loyalists, and are why participants want to return. Whether your ultimate goal is fundraising or experiential marketing-related, the experiences have a lifetime far longer……

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Go Digital! Get Social!

Event marketing has traditionally been sporadic, short-term, and short-lived.  But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators. Digital marketing allows you to reach……

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Encouraging Your Staff to be Social Media Savvy

Most of us spend our days constantly connected, juggling text messages, emails, phone calls and social media. Every day, billions of people log on to social media to share snippets of their lives. When the divide between work life and home life has been merged, supporting your staff to make……

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