The Next Big Thing in Digital Marketing

Our expert, Amanda Gilmour, weighs in on the buzzword you’ve been hearing everywhere: Chatbots. The increasing need for personalized messaging throughout the marketing world has brought to light an exciting opportunity for marketers to share brand messages easily with fans via artificial intelligence. More specifically, chatbots have taken off as……

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Give ‘Em a Reason

By Casey S. Campbell Happy client? Check. Happy participants? Check. Happy staff? Check. Happy camera crew running endlessly around the event course capturing 10-20 pictures per participant for all 4,000 participants and then organizing the pictures into folders so that the marketing team can easily find… Read More

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Marketers Paying Attention to Snapchat

By Nicole Weathers and Jim Hennessey It seems like everyone has been keeping an eye on the incredible rise of Snapchat. Starting out in 2011 as an obscure mobile app, this social media platform has skyrocketed to success with more than 158 million daily active users sharing almost 2.5 billion “snaps” each day.…

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Community Management 101: Don’t Feed the Trolls

By Alyssa Curran Ah, the internet. The birthplace of endless cat memes, double rainbows, not-quite-birthing giraffe live feeds and a source of limitless information on any topic you so desire. If you’re lucky enough to manage social media for a public figure, brand page, organization or even yourself, you’ve likely……

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2016 Social Media Report

By Katie Zupancic Wymer and Jim Hennessey Welcome to 2017! As brands and organizations prepare (or in our case, are already knee deep in the process) to refresh social media plans, content, and the look-and-feel for the next event season, it is important to look back at the learnings from……

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Giving Tuesday is coming!

By Katie Zupancic Wymer (Updated on November 13, 2018) In the P2P space, many organizations spend Q4 focusing on wrapping up outdoor events and executing their year-end giving campaigns. With so many loose ends to tie up in 2018, we wanted to make sure to flag a very…

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What the App?

By Jim Hennessey The use of smartphones has spawned an amazing universe of mobile applications (apps) that entertain us, motivate us, make daily tasks easier – and even improve how we function as event professionals. As of June 2016, there were more than 2 million apps available in the…

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10 Tips for Better Smartphone Photos

With the event world’s plentiful photo opportunities, it’s no wonder that the best camera is the one you always have with you: your smartphone! Become a phone camera pro with our top 10 tips for getting the most out of your photos (and be sure to share your best shots……

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Ask the Experts on Facebook Live: Social Media

Join us on July 27th at 2pmEST/1pmCST/11amPST for a Facebook Live “Ask the Experts” conversation about Social Media! Our Consumer Marketing Manager, Katie Zupancic Wymer, will field your questions, and our Social Media Strategy Manager, Alyssa Curran, will help moderate your comments and questions on the Facebook Live stream. Have……

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