The 5 W’s of Event Marketing

By Jim Hennessey and Katie Zupancic Wymer As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into……

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5 Resolutions Event Marketers Should Make & Keep

Every year, event marketers and fundraisers continue to search for the next big thing—the industry-wide hot topic that will make or break the success of their interactive event marketing programs for the coming year. As event participants and their donors continue to turn to email, mobile, Facebook, and Twitter more……

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The Best Lessons We’ve Learned!

We posed a question to our staff and the event industry at large via

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