Why Your Call-To-Action is Critical

By Katie Zupancic Wymer “Click Here” might not seem like an overly important phrase. However, when you look at your marketing efforts, all of your hard work and your budget ultimately depend on the success of one final phrase: your CTA, which stands for call-to-action. Your call-to-action is the…

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Real Life Scenarios: Sprinting to the Finish

By Lisa Matuszewski On Tuesday, Cheryl Stern shared about her real life scenario about fundraising rewards. Today we hear from Lisa Matuszewski on the importance of a single customer service interaction. How does a one-day race turn into a three-day event? I’m part of the team that makes that happen each…

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Event 360 Teammate Spotlight: Meet Jonathan Madrigal!


Name: Jonathan “JAM” Madrigal
Position: Event Production Manager  – MuckFest/Muck FOR GOOD

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The Evolution of Recruitment and Retention

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The peer-to-peer fundraising event world we now live in is about…

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