Why Your Call-To-Action is Critical

By Katie Zupancic Wymer “Click Here” might not seem like an overly important phrase. However, when you look at your marketing efforts, all of your hard work and your budget ultimately depend on the success of one final phrase: your CTA, which stands for call-to-action. Your call-to-action is the…

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Stories Inspire Action

It occurred to me the other day- probably after I was making my 3rd or 4th donation to the very same friend (and cause that she supports)- that we, as event fundraisers, place a lot of emphasis on making sure our emails are perfectly crafted to motivate our participants. That……

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