The holidays are fast approaching, and nonprofit organizations across the country are searching for ways to get the most value from this critical fundraising season.  With Christmas, Hanukkah, Kwanza, New Year’s Eve, and a plethora of winter birthdays, the holiday season is ripe with opportunities to generate event revenue.

Holiday Fundraising InfographicIf you’re just selling tickets to your holiday events, and not asking participants to fundraise on your behalf, you’re missing a huge opportunity.

When one of your supporters purchases an event ticket, you gain a single donation, and contact information for one person.  When one of your supporters starts fundraising on your behalf, you gain multiple donations and multiple contacts – an average of $568 and 7 donors per fundraiser.  On average, 4 of those donors will be new to your organization.

Adding a social fundraising component to your events is easier than you might think.  If this is your first time, here are some quick tips to help you be successful:

  • If you’re selling tickets to your fundraising event, invite attendees to create individual fundraising pages after their sale is complete.
  • Instead of selling tickets, make your event “Fundraise-for-Entry,” where attendees must raise a specific amount in order to attend.
  • Invite anyone who can’t go to the event to create their own pages, and therefore participate remotely.
  • Ask supporters to donate their holiday, office, school, and family gatherings to the cause and accept donations through their own fundraising pages.
  • Ask core supporters to create fundraising pages, and receive donations in lieu of presents.

Event production can be expensive; both in terms of how much is spent on the event, and resources required from your staff members, so you want to make sure you’re getting the biggest “bang for your buck.”  By adding a social fundraising component to your events, you’ll maximize the long-term impact of your efforts.  It can help you bring in a lot more money than through ticket sales alone, and introduce a whole new group of donors to your organization that you can engage with additional appeals in the new year.

To learn more about adding the power of social fundraising to your next event, check out our infographic at right (click image to see enlarged version), and please join us for our upcoming webinar on last minute Holiday fundraising to learn more about using social fundraising to boost your Holiday results.

Mike Spear leads the Customer Development team at StayClassy, an enterprise fundraising software company for Nonprofit organizations.  He consults with some of the most innovative and successful organizations in the country, helping them improve their online fundraising strategies.

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