The event 360 blog

14 Feb

A Concert to Commemorate World AIDS Day

By Janelle Benuska As we ramp up for the start of the 2018 event season, we’re taking a moment to reflect on the very last event we successfully executed in 2017: a concert for the AIDS Healthcare Foundation (AHF), in honor of World AIDS Day. This was the first year AHF—the same client for whom Event 360 produces the Florida AIDS Walk—hosted this free, live music event in Miami, Florida. With more than 2,000 people in attendance at the Bayfront…

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07 Feb

What Facebook’s News Feed Changes Mean to You

By Jim Hennessey Facebook announced in January that it will be overhauling its News Feed. It is a change that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about”—as in, their friends and family. The algorithm is being tweaked to “prioritize posts that spark conversations and meaningful…

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31 Jan

Engaging Millennials through Facebook’s P2P Fundraising

By Courtney Jones and Casey S. Campbell Giving Tuesday was November 28, and if you recall hopping onto social media, even for a second, you most likely saw a friend or two post about a cause important to them. Facebook―with its more than two-billion users―has totally revamped the peer-to-peer fundraising space with their Facebook charitable giving tools, and #GivingTuesday 2017 was their first notable dive into the arena. Facebook is an important platform―perhaps even THE most important platform―to use when…

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