Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight.  I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More

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Act One: Doing More With Less

Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……

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From Awareness to Fundraising

One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should……

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