The event 360 blog

20 Apr

The Perfect Event Merchandise (and Other Myths)

By Cheryl Stern Selling event merchandise is a fantastic way to get your brand in front of new audiences and increase revenue at the same time. It’s a no-brainer, right? But for your merchandise endeavors to be a success, it takes some careful thought and planning ― because the last thing anyone wants is to end up with 400 extra-small chartreuse tank tops at the end of event season. (Or ever.) So, what’s the magic answer for designing the perfect…

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15 Dec

The Perfect Event Date

By Slade Thompson One of the key factors in determining an event’s success is selecting an event date. And when it comes to selecting an event date there are roughly a billion considerations to take into account. The truth is that trying to find the perfect day is nearly impossible. So here are a few of the top factors to consider as you begin your selection process. To make your life easier, we recommend you start by getting a few…

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06 Dec

MuckFest® MS Series Recap

In November we produced our final MuckFest® MS event of the 2016 season. This year we had 36,000 muckers and 2,500 volunteers who helped us reach the $25 million milestone in fundraising to date for the National MS Society. MuckFest MS was held in 11 cities around the country from Boston to Los Angeles and this season we saw it all. From participants kilted up in Philly to a marriage proposal in Dallas. We also saw our fair share of rain but the…

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