The event 360 blog

20 Apr

The Perfect Event Merchandise (and Other Myths)

By Cheryl Stern Selling event merchandise is a fantastic way to get your brand in front of new audiences and increase revenue at the same time. It’s a no-brainer, right? But for your merchandise endeavors to be a success, it takes some careful thought and planning ― because the last thing anyone wants is to end up with 400 extra-small chartreuse tank tops at the end of event season. (Or ever.) So, what’s the magic answer for designing the perfect…

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