The event 360 blog

11 Jul

MuckFest® MS 2017 Mid-Season Check-In

By Casey Campbell We’re now halfway through 2017 (already, I KNOW) and our MuckFest MS series has successfully run its course in four of its twelve markets. From Charlotte to Boston, then Philadelphia to New Jersey, we’ve seen thousands of “muckers” come out and get muddy to help end MS. In the last week of June, the National MS Society announced an exhilarating accomplishment: MuckFest MS has raised more than 27 MILLION dollars for the Society, since the event’s inception!…

Continue Reading
23 May

Marketers Paying Attention to Snapchat

By Nicole Weathers and Jim Hennessey It seems like everyone has been keeping an eye on the incredible rise of Snapchat. Starting out in 2011 as an obscure mobile app, this social media platform has skyrocketed to success with more than 158 million daily active users sharing almost 2.5 billion “snaps” each day. Marketers specifically have paid close attention to Snapchat’s growth and have been waiting for measurable advertising opportunities to engage this active audience that spends an average of 25-30 minutes a…

Continue Reading
02 May

Which On-Event SOCIAL Media Tools Drive Connections?

By Katie Zupancic Wymer In this experience economy, customers are looking for more than just a product or service. Enter live events. Event participants want an engaging experience, and by registering for and attending an event, participants share that they’re craving a connection. This connection may be with other participants, with the event, or with the mission of the event – or any combination of the three. Event marketers have a unique opportunity to capitalize on this desire for connection; ultimately…

Continue Reading