The event 360 blog

13 Jun

Social Media Trends: What Should You Be Posting?

By Katie Zupancic Wymer Now that we’ve tackled email trends, let’s look at what is happening in social media. With such diverse content flooding your news feed, how do you make your posts stand out? While we may spend hours crafting the perfect post and designing the most eye-catching graphic or video, our team has one motto: at the end of the day, your content is up against a cat meme. Keeping that in mind, what social media trends can…

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14 Feb

The Perfect Email Subject Line and Other Mythical Creatures

By Mark Dolce In the movie Hello Down There (1969), a groovy West coast record producer, Nate Ashbury, played with aplomb by a Nehru-jacketed Roddy McDowall, has a huge contraption in his studio that analyzes any song recording and produces a numerical quotient that correlates to its potential as a pop hit. Today, on the internet, the Nate Ashburys of email marketing abound, proclaiming that they’ve discovered the algorithmic elixir that produces the perfect email subject line, the perfect email…

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06 Dec

7 Post Event Email Sins

Written by wpadm

In this article, I'll show you some bad email fundraising and marketing practices, how you can improve online relationships, and how to avoid unsubscribes.This morning when I opened my email, the first two messages I read were transactional emails (emails facilitating, competing or confirming a previously agreed upon transaction). The first was a post-event email from a fundraising walk I had registered for, and the second was from an airline about a recent flight I had taken. The email from the airline…

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