The event 360 blog

14 Feb

The Perfect Email Subject Line and Other Mythical Creatures

By Mark Dolce In the movie Hello Down There (1969), a groovy West coast record producer, Nate Ashbury, played with aplomb by a Nehru-jacketed Roddy McDowall, has a huge contraption in his studio that analyzes any song recording and produces a numerical quotient that correlates to its potential as a pop hit. Today, on the internet, the Nate Ashburys of email marketing abound, proclaiming that they’ve discovered the algorithmic elixir that produces the perfect email subject line, the perfect email…

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06 Dec

7 Post Event Email Sins

Written by wpadm

In this article, I'll show you some bad email fundraising and marketing practices, how you can improve online relationships, and how to avoid unsubscribes.This morning when I opened my email, the first two messages I read were transactional emails (emails facilitating, competing or confirming a previously agreed upon transaction). The first was a post-event email from a fundraising walk I had registered for, and the second was from an airline about a recent flight I had taken. The email from the airline…

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22 Nov

From A to B, ‘Which Test Won?’ Makes Segmentation Easy

Written by wpadm

The Clinton Bush Haiti Fund, a 501(c)(3) nonprofit formed to economically assist Haiti after its devastating earthquake in 2010, tested two different landing pages for their online giving page. One had a prominent photo, the other didn’t. One landing page raised 10.2 percent, roughly $1.2 million, more than the other landing page. Martin Memorial Hospital Center used two separate direct mail fundraising letters to send to their supporters. One of those letters increased donations by 307 percent. How can you…

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