The event 360 blog

14 Feb

The Perfect Email Subject Line and Other Mythical Creatures

By Mark Dolce In the movie Hello Down There (1969), a groovy West coast record producer, Nate Ashbury, played with aplomb by a Nehru-jacketed Roddy McDowall, has a huge contraption in his studio that analyzes any song recording and produces a numerical quotient that correlates to its potential as a pop hit. Today, on the internet, the Nate Ashburys of email marketing abound, proclaiming that they’ve discovered the algorithmic elixir that produces the perfect email subject line, the perfect email…

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03 May

Email: The Long and Short of It

Written by Mark Dolce A few months back the comedy writers at one of the business email platforms published an article about the "perfect" length for an email based on an analysis of their clients' delivery statistics, including open and click-through rates. They took Excel out for a Sunday drive and came up with a magic number while dragging along a trailer-full of caveats and qualifications, one of which included the most salient lesson in all of this: your audience…

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