The event 360 blog

20 Apr

The Perfect Event Merchandise (and Other Myths)

By Cheryl Stern Selling event merchandise is a fantastic way to get your brand in front of new audiences and increase revenue at the same time. It’s a no-brainer, right? But for your merchandise endeavors to be a success, it takes some careful thought and planning ― because the last thing anyone wants is to end up with 400 extra-small chartreuse tank tops at the end of event season. (Or ever.) So, what’s the magic answer for designing the perfect…

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02 Feb

Creative that converts

By Jessica Kinsella At Event 360 we are all about partnering with our clients to create compelling creative campaigns that deliver results. But before clicking a mouse or painting pixels we start our creative process with identifying a few key points: First establish a goal for the campaign. What are you looking to accomplish from your creative? Do you want to drive traffic to the site, increase following on social channels, increase sales, build your email list? The options are…

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03 Apr

Merchandise 101

Written by Megan Doyle Beyond your basic finisher t-shirt, a full merchandise program can benefit your event by creating more loyalty within your event community, extending your marketing reach and providing a little extra revenue. Your participants are proud to be associated with your event and your organization. Give them a chance to wear your flag. Know that it’s an investment, on your part and your event community, and there are a few tricks we can share so you’re not…

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