The event 360 blog

14 Feb

The Perfect Email Subject Line and Other Mythical Creatures

By Mark Dolce In the movie Hello Down There (1969), a groovy West coast record producer, Nate Ashbury, played with aplomb by a Nehru-jacketed Roddy McDowall, has a huge contraption in his studio that analyzes any song recording and produces a numerical quotient that correlates to its potential as a pop hit. Today, on the internet, the Nate Ashburys of email marketing abound, proclaiming that they’ve discovered the algorithmic elixir that produces the perfect email subject line, the perfect email…

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