The event 360 blog

14 Feb

The Perfect Email Subject Line and Other Mythical Creatures

By Mark Dolce In the movie Hello Down There (1969), a groovy West coast record producer, Nate Ashbury, played with aplomb by a Nehru-jacketed Roddy McDowall, has a huge contraption in his studio that analyzes any song recording and produces a numerical quotient that correlates to its potential as a pop hit. Today, on the internet, the Nate Ashburys of email marketing abound, proclaiming that they’ve discovered the algorithmic elixir that produces the perfect email subject line, the perfect email…

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27 Aug

Guest Blog: A Process for Improvement (How to A/B Test)

Written by wpadm

For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.A process for improvementHow many times have you been in a meeting where the process goes something like this?●      There are lots of ideas in the room, commonly beginning with “I think this might work…”●      The decision makers select…

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01 Aug

A Process for Improvement (A “How-to” for A/B Testing)

For the past three years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it. A process for improvement How many times have you been in a meeting where the process goes something like this? There are lots of ideas in the room, commonly beginning with “I think this might work…” The decision makers…

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