Event 360 Talks


Our talks, infographics and other resources give a small taste of the experience and knowledge we bring to the table. Explore our advice here, then give us a call if you want to hear more. Subscribe to our newsletter to get notifications whenever we post a new webinar or infographic.




Event Planning and Production Infographics:


Event Marketing Infographics:

New Event Concept
Creating a New Event Concept
Your team is ready to dream up the “next big thing.” Where do you start?

Website Tips and Tricks
Website Tips and Tricks
Use your website functionality, design and content to maximize your event’s registration and fundraising.

Supporting Participants
Supporting Your Participants

How to ensure your participants return year after year.

Website Tips and Tricks

High Level Steps in a Website Redesign

Now that you’ve updated your Online Registration UX, it’s time to reevaluate your entire website content, layout, and flow. As your team begins to prep for 2017, we’ve put together a list of high level steps in the website redesign process.

Check-In & Registration Infographic
The Check-in and Registration Process

Your participants’ experience during the first moments they arrive at your event to register or check in sets the tone for the entire event.

Ten Tips for Facebook

Diving into Facebook Advertising?

We’ve compiled the Top Ten List of Things to Remember when Advertising on Facebook.

Working with Volunteers
Working with Volunteers
A dedicated army of volunteers can help you execute your event and keep you focused on your mission. Effective volunteer management is key.

Five Things You Didn't Know You Could Do on Instagram
5 Things You Didn’t Know You Could Do on Instagram
Our social media experts give a few quick tips to maximize your Instagram feed.

Emergency Prepardeness
Emergency Preparedness & Risk Management

Every event comes with risks. While no event team wants an emergency, everyone should plan for one.

3 T's for On-Event Live Streaming
3 T’s for On-Event Live Streaming

Do you want your event to be at the forefront of social media trends? Then you MUST live stream. With the emergence of Periscope, Facebook Live, and Snapchat, live video is key to capitalizing on the energy, passion, and impact of your event.

Sponsorship Acquisition vs. Sponsorship Activation

Getting sponsors for your event can help return more fundraising dollars towards your mission. So here are the key steps in acquiring new sponsors, cultivating your relationship, and fulfilling the terms of your sponsorship agreements.


Motivating Fundraising through Rewards
How prizes and recognition can increase participant fundraising performance.


Event 360 Talks:

Our quarterly webinar series, led by various members of our team of event management specialists, will lead you through a variety of useful topics that will get your organization and your events the results you need. Learn how to develop a digital marketing strategy in our latest webinar. Then stay tuned to this page for more great info, posted four times a year. Subscribe to our newsletter to get notifications whenever we post a new webinar.


What the heck is going on in the event world?

Watch our experts answer questions related to event production, concepting, marketing, and P2P fundraising events!

How to Treat Your Top Fundraisers — Fostering Commitment to Your Organization

Secrets to a Phenomenal Recognition Program — Presenters Lauren Pike, our Local Operations Manager, and Janelle Benuska, our Programs and Participant Support Manager, will guide you through their “G.R.I.N.” method to recognize top fundraisers and foster their commitment to your organization.


How to Develop a Digital Marketing Strategy for your Events.

Event 360’s Director of Consumer Marketing, Jim Hennessey, guides participants through a proven framework that will help you develop a digital marketing strategy for your peer-to-peer fundraising event in four easy steps.

1. Audience: Who are you trying to reach?
2. Channel: Where do you reach them?
3. Connection: What is the message?
4. Response: How do you measure success?

Our Consumer Marketing Manager, Katie Zupancic, will help you quickly identify your participant audiences through our 360° Participant Profile exercise. Once you’ve identified your audiences, you will learn how to connect them to your organization’s message and event.


New Event Concepting

  • New Event Concept Development
  • Budgets and Projections
  • Project Plans and Phases

Event Auditing

  • Production Feedback
  • Experience Analysis
  • Risk Management

Event Experience Design

  • Mission Integration
  • Event Look and Feel
  • Inspirational Elements
  • Participant Flow Design

On-Site Operations

  • Jurisdictional Coordination
  • Emergency Response Planning
  • Event Risk Management
  • Stage Production

Vendor Management

  • Price Comparisons
  • Vendor Procurement
  • Contract Coordination

Volunteer Management

  • Volunteer Program Development
  • Volunteer Recruitment
  • Volunteer Training

Customer Service and Support

  • Participant Recruitment
  • Participant Fundraising Support
  • Email/Call Center Staff

Event Marketing and Communications

  • Digital Marketing Strategy
  • eCommunications Strategy and Planning
  • eCommunications Copywriting, Design and Execution

CRM and
Website Services

  • Luminate Online Teamraiser Implementation
  • Systems Integration
  • Reporting and ETL Guidance