National Wildlife Federation

Be Out There is a National Wildlife Federation (NWF) campaign designed to return to the nation’s children what they don’t even know they’ve lost: their connection to the natural world.  Kids today spend twice as much time indoors as their parents did, missing out on the simple pleasures and lasting mental and physical health benefits of daily outdoor time.   NWF hired Event 360 to develop a concept and conduct a feasibility study for a fundraising event tied to the mission of Be Out There.

Solution

Hike & Seek, a National Wildlife Federation fundraising event, is a cross between a nature hike and a scavenger hunt that brings families and friends together in the great outdoors for fresh air and fun!

• The activity is appealing to families who are looking for ways to spend quality time together in the outdoors with an educational component
• The income model is a flat, per person registration fee layered with a suggested fundraising ask
• Staggered starts every 15 minutes will offer crowd control and ensure a positive participant experience
• Interactive learning stations will be staffed by naturalists and offer opportunities to rest
• NWF launched Hike & Seek in Fall 2010 in Washington, DC, Chicago, and Seattle.