American Cancer Society

Challenge

Can Walk & Roll grow beyond $1 million in annual revenue?

Background

Founded in Chicago in 1971, Walk & Roll is a fundraising event to benefit the American Cancer Society that takes place in seven locations throughout Illinois. Participants can select from a 5-mile walk, 10-mile skate or 15-mile bike ride.

Solution

Event 360 conducted an objective assessment of Walk & Roll’s fundraising strategy to identify untapped opportunities in participant fundraising and communications. Our conclusions were drawn from a blend of both qualitative and quantitative research and analysis, including:

• Reviewed materials including recruitment brochures, media releases, fundraising tools, volunteer management, participant presentations, sponsorship management
• Completed 19 interviews
• Deployed a participant survey to 4,926 past participants and 300 volunteers
• Performed online organization, event, and market research
• Analyzed the event case
• Inspected growth trends over seven years of aggregate data
• Analyzed 500,000 randomly selected records from the constituent file