Checklists, White Papers, Guides & eBooks

  1. White Paper: 8 Questions to Ask Your Event Fundraising Consultant
    Is it time to fundamentally rethink your event fundraising and marketing playbook? Perhaps your board or a major donor is encouraging you to hire a fundraising consultant.  Before you take the leap and hire an expert, review our white paper outlining eight questions to ask a prospective event fundraising consultant.
  2. Blog Post: Why the future of fundraising is experiential
    An event incorporates all five senses -- moving beyond sight and sound to completely engage the whole person. Events multiply that immersion by dozens, hundreds, or sometimes thousands of interactions with other people. Done correctly, this experience is an unmatched way to allow donors and constituents to see, feel, and interact with an organization and its cause.
  3. Fact Sheet: Why do people participate in events?
    At Event 360, we use a five-point model to describe event participation. By understanding these drivers and applying them throughout concept development, planning and execution, you can improve the likelihood that your fundraising events attract, engage and retain the people you need to in order to make a difference.
  4. White Paper: Analyze This: A Nonprofit's Guide to Event Fundraising Analytics
    This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
  5. eBook: Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause.
    This guide covers the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.
  6. White Paper: Independent Fundraising Events
     Online registrations, donations and fundraising per participant increasing in this Blackbaud and Event 360 analysis of 30,000 donors and 4,000 individual fundraisers. Download this new white paper to better understand the common denominators of a successful approach to third-party fundraising.
  7. White Paper: Awareness to Fundraising
    Learn four steps to move the focus of your event from attendance and awareness to fundraising.
  8. White Paper: Join the Race
    A joint study by Convio and Event 360, Inc., with support from the Run Walk Ride Council, analyzing the best practices for increasing performance of nonprofit team fundraising events.

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