White Papers, Guides & eBooks
- NEW! Analyze This: A Nonprofit's Guide to Event Fundraising Analytics
March 3, 2010
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
- eBook: Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause.
February 22, 2010
This guide covers the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.
- White Paper: Independent Fundraising Events
January 2010
Online registrations, donations and fundraising per participant increasing in this Blackbaud and Event 360 analysis of 30,000 donors and 4,000 individual fundraisers. Download this new white paper to better understand the common denominators of a successful approach to third-party fundraising.
- White Paper: Awareness to Fundraising
January 2010
Learn four steps to move the focus of your event from attendance and awareness to fundraising.
- White Paper: Join the Race
March 2009
A joint study by Convio and Event 360, Inc., with support from the Run Walk Ride Council, analyzing the best practices for increasing performance of nonprofit team fundraising events.
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Webinars & Teleconferences
- Webinar Archive: The Art & Science of Event Fundraising Analytics
February 10, 2010
During this on-demand webinar, Event 360's Jeff Shuck outlines key metrics you should be evaluating, and demonstrates how understanding a few critical pieces of data can make a substantial impact on the financial success of your event.
- Webinar Archive: Raising More Money Online from Independent Fundraising Events
February 3, 2010
Canadian Cancer Society, Event 360 and Blackbaud host this on-demand webinar on successful Independent Fundraising Event programs.
- Presentation: Raising More Money Online from Independent Fundraising Events
November 2009
Through the study of several organizations using Blackbaud's Friends Asking Friends® module to support and manage their third-party fundraisers, Event 360 and Blackbaud came to understand the return on investment of certain businesses processes, technical infrastructure, and careful relationship management of this revenue segment.
- Downturn Guide to Online Fundraising and Marketing
November 2009
It's time to boost your online fundraising results with proven strategies and tactics for success. This presentation covers the basics of an effective online marketing strategy, including practical tips for making email and the web part of your fundraising program - even during this down economy. If you are curious about social networking tools, you will learn how organizations are successfully embracing Web 2.0 social media to get concrete results.
- Teleconference Archive: Doing More With Less
September 2009
Event 360's Jeff Shuck explains why the current climate is a time of opportunity and provides insight on strategic planning and decision-making. Jeff also provides insight regarding the economy's impact on this event season and provides recommendations for overcoming the challenges that the world of nonprofit fundraising events is facing.
- Teleconference Archive: Event 101 for Fundraisers
October 2007
Every great movement involves an experience - a moment when a supporter can personally connect with your cause. Learn how to use your events to engage fundraisers, collect data on participants and donors, know why they care, determine how to communicate with them, follow up with them, and involve them in your organization’s mission in way that is relevant and meaningful for each individual! This is a practical seminar that will improve any event - big or small, new or old.
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