Event Fundraising Resources

1. NEW! White Paper: 4 Steps to Converting Event Donors into Organizational Donors
   Your event is over and you have a new pool of donors that have been introduced to your organization. How do you turn this group of one-time supporters into long-term advocates and donors? Download our new white paper to learn how to build your donor pipeline by identifying, engaging, qualifying and cultivating your event donors.
2. 8 Questions to Ask Your Event Fundraising Consultant
   Is it time to fundamentally rethink your event fundraising and marketing playbook? Perhaps your board or a major donor is encouraging you to hire a fundraising consultant.  Before you take the leap and hire an expert, review our white paper outlining eight questions to ask a prospective event fundraising consultant.
3. Blog Post: Why the future of fundraising is experiential
   An event incorporates all five senses -- moving beyond sight and sound to completely engage the whole person. Events multiply that immersion by dozens, hundreds, or sometimes thousands of interactions with other people. Done correctly, this experience is an unmatched way to allow donors and constituents to see, feel, and interact with an organization and its cause.
4. NEW! Videocast: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content, and Delivering Results. (11NTCsegmt): During this on-demand videocast, Event 360's Jeff Shuck shares lessons learned from segmenting online communications for some of the largest fundraising events in the country. From identifying audience segments, to targeting communications, to tracking the final results of each campaign, this session features strategies for increasing your marketing and fundraising results through more targeted online communication. Recorded at the 2011 NTEN Nonprofit Technology Conference in Washington, DC.
5. Fact Sheet: Why do people participate in events?
   At Event 360, we use a five-point model to describe event participation. By understanding these drivers and applying them throughout concept development, planning and execution, you can improve the likelihood that your fundraising events attract, engage and retain the people you need to in order to make a difference.
6. Webinar Archive: Event Check-In & Registration Tips
   During this on-demand webinar, Event 360's Patrick Riley and Rachel Gans offer tips for streamlining participant registration and check-in, and providing a better experience for your event participants.
7. Webinar Archive: 5 Million to One
   During this on-demand webinar, Event 360's Tifani Geier walks  through a case study of how Susan G. Komen for the Cure communicates effectively with participants in its 3-Day for the Cure fundraising event.
8. White Paper: Analyze This: A Nonprofit's Guide to Event Fundraising Analytics
   This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
9. Webinar Archive: Personal Fundraising 101 for Events
   Harnessing the power of data and personalized communications to encourage people to raise money for your special event—plus the tools and technologies that make it happen.
10. Webinar Archive: Event Fundraising Analytics
    During this on-demand webinar, Event 360's Jeff Shuck outlines key metrics you should be evaluating, and demonstrates how understanding a few critical pieces of data can make a substantial impact on the financial success of your event.
11. eBook: Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause.
    This guide covers the basics of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.
12. Webinar Archive: Raising More Money Online from Independent Fundraising Events
    Canadian Cancer Society, Event 360 and Blackbaud host this on-demand webinar on successful Independent Fundraising Event programs.
13. Presentation: Raising More Money Online from Independent Fundraising Events
    Through the study of several organizations using Blackbaud's Friends Asking Friends® module to support and manage their third-party fundraisers, Event 360 and Blackbaud came to understand the return on investment of certain businesses processes, technical infrastructure, and careful relationship management of this revenue segment.
14. Downturn Guide to Online Fundraising and Marketing
    It's time to boost your online fundraising results with proven strategies and tactics for success. This presentation covers the basics of an effective online marketing strategy, including practical tips for making email and the web part of your fundraising program - even during this down economy. If you are curious about social networking tools, you will learn how organizations are successfully embracing Web 2.0 social media to get concrete results.
15. White Paper: Independent Fundraising Events
    Online registrations, donations and fundraising per participant increasing in this Blackbaud and Event 360 analysis of 30,000 donors and 4,000 individual fundraisers. Download this new white paper to better understand the common denominators of a successful approach to third-party fundraising.
16. White Paper: Awareness to Fundraising
    Learn four steps to move the focus of your event from attendance and awareness to fundraising.
17. Downturn Guide to Online Fundraising and Marketing
    It's time to boost your online fundraising results with proven strategies and tactics for success. This presentation covers the basics of an effective online marketing strategy, including practical tips for making email and the web part of your fundraising program - even during this down economy. If you are curious about social networking tools, you will learn how organizations are successfully embracing Web 2.0 social media to get concrete results.
18. Teleconference Archive: Doing More With Less
    Event 360's Jeff Shuck explains why the current climate is a time of opportunity and provides insight on strategic planning and decision-making. Jeff also provides insight regarding the economy's impact on this event season and provides recommendations for overcoming the challenges that the world of nonprofit fundraising events is facing.
19. Teleconference Archive: Event 101 for Fundraisers
    Every great movement involves an experience - a moment when a supporter can personally connect with your cause. Learn how to use your events to engage fundraisers, collect data on participants and donors, know why they care, determine how to communicate with them, follow up with them, and involve them in your organization’s mission in way that is relevant and meaningful for each individual! This is a practical seminar that will improve any event - big or small, new or old.
20. White Paper: Join the Race
    A joint study by Convio and Event 360, Inc., with support from the Run Walk Ride Council, analyzing the best practices for increasing performance of nonprofit team fundraising events.

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