Event Fundraising Research Services

Event 360 is a research-driven event fundraising company.  We use both qualitative analysis (interviews and surveys) and quantitative analysis (data mining and modeling) to help you understand you target audience, define your case for support, establish the drivers for event participation, develop event concepts, and refine your fundraising ask.

On the quantitative side, your data is analyzed and sorted to help us identified patterns and correlations. The qualitative side usually consists of interviews with staff, volunteers, and participants; field visits to events and sites may also be included.

Event Fundraising Research & Consulting Expertise:

• Data Collection and Analytics:Capturing aggregate and initiative performance and analyzing overall trends and descriptives.
• Benchmarking: Comparison of that performance against industry metrics.
• Fundraising Modeling: Creating a high-level view of revenue and revenue drivers.
• Fundraising Tools Analysis: Assessment of existing tools and recommendations for expansion and optimization based on the preceding analysis.
• Stakeholder Interviews: Personal interviews with key stakeholders (staff, participants, and volunteers) identified by the Chapter.
• Participant Surveys: Original or supplemental participant surveys designed to provide insights into participant motivations, opinions, and needs.
• Qualitative Review: A review of initiatives by our professional staff to assess the fundraising collateral and ask.
• Participant Driver Analysis: An assessment of which motivations drive attendance and in what proportion (critical to efforts to increase participation).
• Market Research and Competitive Analysis: Analysis on the competitive space.
• Sensitivity Analysis: Modeling to determine which variables most impact revenue.
• Event Activity Modeling: Consulting on the event activities themselves to assess how well each matches organizational mission.
• Independent Fundraising Event Infrastructure: Analysis and recommendations on the infrastructure used to support independent (third-party) events.

Call 1-773-247-5360 x1 or email us to learn more about our event fundraising research services.