The event 360 blog

24 May

Tapping into a Younger Participant Base: Our Next Generation of Superheroes

By Gina Guerreso Last week, I was privileged to share all about our Susan G. Komen 3-Day® Youth Corps program. The Youth Corps program is meant to foster a relationship with the youth and our hope is they will continue their participation as walkers or crew when they reach the minimum age. We recognize the value of youth on events, both for what they contribute now and for what they could ultimately contribute as future participants and fundraisers. It’s always…

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19 May

Event 360 Teammate Spotlight: Dawn Clark

We’re excited to introduce this week’s Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Dawn Clark! Position:  Participant Support Coordinator—MuckFest® MS Start Year:  2015 What job did you hold right before you came to work at Event 360? I was a stay-at-home mom. Was there anything in particular that brought you to Event 360? I originally came to Event 360 in January 2009 as a Coach for the Susan G. Komen 3-Day®. After participating in…

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17 May

Tapping into a younger participant base should be a part of your long-term strategy

By Gina Guerreso As the saying goes, “You are never too young to change the world.” Look around and you will see youth who are standing strong on issues that matter to them. They are getting off the sidelines, asking the tough questions and taking action. These young superheroes are hopeful, excited for the future, and let’s be honest, these kids and teens are the future of event participation and fundraising. Tapping into their endless energy, passion and willingness to…

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