The event 360 blog

25 Aug

Event 360 Recommends: Royal Purple Raceway – Houston, TX

At Event 360 we work hard and play hard. We travel the country going from one event to the next, and in the process we tumble upon some really great places in the cities we work. Be it a restaurant, music venue or book store (to name a few), we have found some must-see attractions and we want to share them with you. Today, Katie Zupancic Wymer, Consumer Marketing Manager with MuckFest® MS, tells us about one of her favorite spots in Houston!…

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23 Aug

All You Need Is A Little Extra Love…How To Ensure Your Volunteers Will Come Back.

By Amy Schwager & Robin Shapiro You know that one volunteer? I know you do. She arrives early with a smile, stays late, knocks your socks off with her sheer awesomeness and leaves you wondering where she has been all your event life and what you need to do to make sure she comes back next year. For us, her name is Sarah. Sarah volunteered with us at this year’s Susan G. Komen Washington D.C. Race for the Cure®. She…

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19 Aug

Want to increase your conversion rate? Look at your registration form.

We’ve been working with Cameron Corda and his team at Patronage to optimize our MuckFest® MS event series website. In this newsletter article, we’ll look at the process we used to fine tune our registration process. The way our online registration process is set up on the back end is technically complex, so we avoided doing much in the way of testing it previously. But online registration flow is such a crucial part of an event’s website experience, we knew…

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