The event 360 blog

26 Mar

Event 360 Teammate Spotlight: Kiki Setterlund

Great People is one of the six core values that guides the work we do at Event 360. We have been fortunate enough to find some of the best of the best in the event business. (We’re not biased or anything!) And in an attempt to share a little bit more about who we are, we’re introducing our new series: The Event 360 Teammate Spotlight. Each week you’ll get a glimpse into the personal and professional life of someone who…

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24 Mar

Seven Ways to Raise Your Event Satisfaction Results

Written by Mark Dolce Just put on a great event. Okay, good night. Thanks for coming. Drive safely. Seriously, if all you had to do was put on a great event, then every great event would see significant, year-over-year growth and we could retire to Barbados already. We know that's not the case. However, there are several things you can do to raise your event satisfaction in addition to producing a solid event. Here's why you should care. High satisfaction…

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17 Mar

Event Participant Profiles

Written by Jim Hennessey and Katie Zupancic At Event 360 we build our marketing and event experiences around the participant. But how do we know who the participant is and what will resonate with them? We use Event Participant Profiles. Participant profiles (personas) are fictional characters/stories that represent the typical participants at our events and the new audiences we are trying to reach. The profiles are useful in crafting marketing messaging and tactics. They are also useful in designing on event…

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