The event 360 blog

25 Apr

How to Create a Show for Your Event

By Erin Kirchoff If you’re in the business of events, chances are you will also need to put on some kind of show. (If your event isn’t already a show, that is!) Here are some easy-to-follow steps to delivering an engaging performance or ceremony. Know the basics. When planning a show, some preliminary questions to consider are: Who is your audience? What is your event? When will the event take place? Why are you incorporating a show? When will the…

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20 Apr

The Perfect Event Merchandise (and Other Myths)

By Cheryl Stern Selling event merchandise is a fantastic way to get your brand in front of new audiences and increase revenue at the same time. It’s a no-brainer, right? But for your merchandise endeavors to be a success, it takes some careful thought and planning ― because the last thing anyone wants is to end up with 400 extra-small chartreuse tank tops at the end of event season. (Or ever.) So, what’s the magic answer for designing the perfect…

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18 Apr

The Icing on the Cake

By Rene Tamayo Over the past five years, I have been fortunate to serve as the lead operations manager for the Susan G. Komen 3-Day® event series; a three day, sixty-mile event with thousands of participants walking to eradicate breast cancer. It is a challenging and inspirational event that necessitates the planning and production of many details. With the intensity of these efforts, it is sometimes difficult to stay grounded and ultimately stay focused on the needs and expectations of…

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