The event 360 blog

13 Oct

SUPPORT Your Sponsors with a Strong Sponsorship Activation Plan

Written by Katie Zupancic You proudly hit “send” on the email containing the signed sponsorship contract you just sold. After giving yourself an internal high-five, you think, now what do I do? Event sponsorship is the product of two major phases, acquisition and activation. Everything up until you and your sponsor sign on the dotted line is part of the sponsorship acquisition phase. This includes prospecting, research, initial meetings, benefit brainstorms, proposals, pitches, and contracting. Perhaps your sponsorship includes marketing…

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09 Oct

Susan G. Komen Philadelphia 3-Day Recap #1

Although Hurricane Joaquin threatened to dampen the spirits of staff and participants on the Susan G. Komen Philadelphia 3-Day, nothing could keep this group down! Today you’ll get a unique perspective from Jennifer Hanskat who played the role of the Overnight Support/Vehicle Assistant. In this role, Jennifer monitored the weather, campsite and safety of the participants (including Support Services) while most of the staff and crew sleeps. Wednesday September 30th, (Travel Day) – This is my travel day and I get…

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08 Oct

Event 360 Spotlight: Katie Zupancic

We're excited to introduce this week's Event 360 Teammate Spotlight. Enjoy a glimpse into the personal and professional life of Katie Zupancic! Position: Marketing Coordinator Start Year: 2012   What job did you hold right before you came to work at Event 360? I’m very lucky to have started at Event 360 right out of college. I graduated from Vanderbilt University (Go Dores!) in Nashville, Tennessee in May of 2012, and then started interning at Event 360 in September. I started…

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