Event Fundraising Blog

For many nonprofits, the use of seasonal or temporary employees is a fundamental part of their business model, allowing the organization to expand and contract their workforce in response to variations in workflow. For example, if you need to add event production staff to support a multi-city event series, a seasonal/temporary staffing model may be the ideal solution for providing the additional needed resources while keeping in mind your organization's budget constraints.

Are you near Seattle, Chicago, San Francisco, DC, Philadelphia, San Antonio, Baltimore, Atlanta or Tampa Bay?  There are still plenty of great opportunities to attend or volunteer at one of these events:

Have you ever been to a horse race?  The air practically cracks with an excitement to the point where it almost takes on a life of its own.  Then, just when it seems like the race is over, a horse comes from behind to streak past the winner and claim the win.

When you are compiling a target donor list, what factors do you consider? Age?  Income Bracket?  Education Level?  These are just a few of the key demographics that might top your list.  And, while they are important, a new study released at the Direct Marketing Association New York Nonprofit Conference has introduced a surprising new element into the mix.

Don't believe in the power of social media?  Well, the partnership between the Greater Atlanta Affiliate of Susan G. Komen for the Cure, and Tweets for a Cause may just change your mind once and for all!

In this post we are going to take a detailed look at inbound marketing and how this strategy can be used to amplify the success of your nonprofit organization.  As discussed in the previous post, inbound marketing is often thought of as a "pull" strategy in that it relies on the skill of your organization to pull people in to your events.  It is marketing that focuses on being found by customers rather than the other way around.  This is often done by earning attention through the development of fantastic content then amplifying that content though the use of various social media outlets.

For many nonprofits, building the base of contacts is the holy grail. More people to communicate with means more donations, right? Not if you're not talking to them about the right things.

Crowdsourcing and cloud computing have been two big buzz words in the digital space over the past few months.  At Event 360 we've been using a variety of IT solutions to aid in event fundraising management.  Utilizing tools like Artez, Blackbaud, Convio and Salesforce.com to help organizations better manage their data, CRM strategy, and site development.  

Why do some of your event participants fundraise aggressively, while others don't raise a dime? Some obvious reasons might be a genuine desire to help those in need, a strong personal connection with a cause, or maybe even just to get a prize.

Project managers are essential to a nonprofit fundraising event's success, and when a nonprofit organization partners with Event 360 they receive a dedicated project manager who is there with them every step of the planning process.