Home » Event 360 Blog
Sometimes the simplest questions lead to the greatest insights. The trouble is, these are the same questions that we most often tend to overlook. And when it comes to online communication, with all the options and fanfare that has come with the fast-paced evolution of the Internet, the pressure to act first and ask questions later is enormous. In what seems like no time at all, “Got to get online!” becomes “Got to have a site!” becomes “Got to jump into social media!” Well, how about, "Sure, but I also got to step back, catch my breath and ask myself: What can I get from these tools and what’s the best way to use them in today’s fundraising environment?”
Earlier this month when I attended Salesforce’s “Cloudforce Chicago” event, I noticed something. People. Lots of people. This jumped out at me partly because I attended one of the software provider’s events at a Chicago hotel about two years ago along with about 500 others. This month’s gathering was at the city’s grand conference center, McCormick Place, and was comprised of thousands of people. For those of you unfamiliar with Salesforce, let me explain what that is and what those numbers should mean to you and me.
Salesforce is a major player in cloud computing and customer relationship management (CRM) software. Its main focus is providing platforms and applications that are riding (and indeed facilitating) a shift in the business and nonprofit landscape toward the concept of the “social enterprise.” This means helping organizations communicate, collaborate and better understand their customers by taking advantage of the global advent of social media, evidenced by the success-beyond-measure of entities such a Facebook, Twitter, LinkedIn and others. Cloudforce is the group’s annual conference tour.
Getting people to see your message. Getting people to act on your message. Getting the right message created. There is no shortage of things to get done in social media. But how do we go about doing this in a way that is effective and impactful?
One of the most impactful ways of doing this is to make sure that your supporters are the ones doing the talking about your event. It’s not enough for your organization to simply have a Facebook page through which you try to acquire fans and “Likes.” Your organization needs to put social media tools in the hands of your supporters and event participants so that they can then go out and be ambassadors for your nonprofit. It’s about making it possible for them to talk about you in their social networks—and, when needed, help generate stronger fundraising results in the process.
New forms of social media come and go in an Internet minute. But every once in a while something shows up that seems to have what it takes to stay aloft in the mix—something that makes the transition from “all the rage” to “here to stay.” Pinterest is clearly in that category.
Just when I thought social media was hitting its marketing stride, our friend Beth Kanter posted a recent article on her Facebook page by BBCnews.com co-founder and journalism professor Alfred Hermida, in which he declares the now ubiquitous phenomenon is about to become – ready for this? – “boring.”
If you use Facebook, your profile will soon be upgraded to the new timeline layout, which features a large cover image at the top. This presents a relatively simple event marketing opportunity: providing your event participants with a library of custom profile covers that promote your event.
You may have come across some of the media buzz last week over F8, Facebook’s annual developer conference. In need of a boost in consumer confidence, Facebook overhauled many of its most important features including the user profile, applications, news feed and added a new media experience for music, video and news aficionados.
Gordon Plutsky covered the various changes in the Event 360 blog yesterday, so we wanted to spend some time discussing how these changes might impact your organization and engagement strategies on this crucial channel.
You know that it’s important for your nonprofit to be active across social media platforms, yet with a shortage or resources, it can be hard to find enough time in the day to do everything that you want. Learning how to prioritize your work and organize your content will help you budget your time so you can fit everything you need to do into your workday. Here are some social media tips to help you manage your time more effectively.
Instead of focusing all of your attention on creating a “social media strategy,” you should first and foremost concentrate on your message. Establish a compelling, direct call to action that encourages people to support your work participate in your nonprofit’s event. Then ask how you can make that overall message more social.