Event 360 Blog

Social Media: Still Interesting – to Say the Least

Author: Therese Grohman on 3 February 2012 | 0 Comments

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Social media icons on tablet and iPhone.Just when I thought social media was hitting its marketing stride, our friend Beth Kanter posted a recent article on her Facebook page by BBCnews.com co-founder and journalism professor Alfred Hermida, in which he declares the now ubiquitous phenomenon is about to become – ready for this? – “boring.”

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Using Facebook Timeline to Market Your Event

Author: Jono Smith on 11 January 2012 | 1 Comments

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If you use Facebook, your profile will soon be upgraded to the new timeline layout, which features a large cover image at the top. This presents a relatively simple event marketing opportunity: providing your event participants with a library of custom profile covers that promote your event.

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How Your Nonprofit Can Benefit from the New Facebook

Author: Therese Grohman on 28 September 2011 | 0 Comments

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You may have come across some of the media buzz last week over F8, Facebook’s annual developer conference. In need of a boost in consumer confidence, Facebook overhauled many of its most important features including the user profile, applications, news feed and added a new media experience for music, video and news aficionados.

Gordon Plutsky covered the various changes in the Event 360 blog yesterday, so we wanted to spend some time discussing how these changes might impact your organization and engagement strategies on this crucial channel. 

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Good Deed Check Ins: Share Your Intent on Daily Feats

Author: Therese Grohman on 20 September 2011 | 0 Comments

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Daily FeatsApplications such as Foursquare allow your supporters to spread awareness about events across social networks in real time. But what if your supporters could use a similar tool to share their intent in real time?

 

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Nonprofit Professionals: Social Media Time Management Tips

Author: Therese Grohman on 15 September 2011 | 0 Comments

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Nonprofit Professionals Social Media Time Management TipsYou know that it’s important for your nonprofit to be active across social media platforms, yet with a shortage or resources, it can be hard to find enough time in the day to do everything that you want. Learning how to prioritize your work and organize your content will help you budget your time so you can fit everything you need to do into your workday. Here are some social media tips to help you manage your time more effectively.

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Fundraising through a Social Media Lens

Author: Therese Grohman on 25 August 2011 | 0 Comments

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Fundraising through a Social Media LensMedia strategy guru Antony Young wrote, “Social media is not a strategy. Social media is a venue for marketers ... a set of technologies or tactics that enable us to elevate and amplify brands and their marketing communications.”Social media has reinvented the way event fundraising works, but it shouldn’t be your marketing strategy.

Instead of focusing all of your attention on creating a “social media strategy,” you should first and foremost concentrate on your message. Establish a compelling, direct call to action that encourages people to support your work participate in your nonprofit’s event. Then ask how you can make that overall message more social.

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Social Media Analytics for Nonprofits: What Factors You Should Track

Author: Therese Grohman on 23 August 2011 | 0 Comments

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Social Media Analytics for NonprofitsNearly half of nonprofits do not measure social media metrics – they simply don’t know how to collect the information or they don’t know what to make of all the numbers. However, as social media plays a larger role in nonprofit marketing strategies, it’s important to track the ROI of your efforts and attempt to measure your reach and engagement. Here are a few quick tips to help you decide what to measure and how to analyze these social media metrics.

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Social Media Campaign Management: Tracking Tools for Nonprofits

Author: Therese Grohman on 17 August 2011 | 0 Comments

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Social Media Campaign ManagementThe Humane Society runs one of the largest and most successful nonprofit social media campaigns currently on the web.With more than 873,000 Facebook fans and more than 67,000 Twitter followers, the organization works to build relationships with social media users. With that many followers, an organization has to develop a social media management plan. To develop a loyal group of supporters online that can retain and continue to engage, it’s essential to adopt a social media management platform.

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Nonprofit Marketing Strategy: The Five Pillars for Integrating Social Media

Author: Chris Koch & Julie Schwartz, ITSMA on 11 August 2011 | 0 Comments

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We’ve said it before and we’ll say it again: There is no such thing as a social media strategy and ROI. There is only fundraising and marketing strategy, and fundraising and marketing ROI. Yes, social media channels have value on their own, but the true value comes when social media are used to complement other fundraising and marketing channels.

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The Importance of Nonprofit Social Networking: Stand Out from the Crowd

Author: Maggie Barstow-Taylor on 21 June 2011 | 0 Comments

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Importance of Social Networking: Stand Out from the CrowdThere are 1.5 million nonprofits in the U.S. that are all competing for donations. Yet many of these organizations fail to differentiate themselves from the crowd and still use tried and true (or should I say “tired and blue”) direct mail to appeal for donations. It’s common knowledge that many of these pieces are not opened.

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