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Facebook. Twitter. YouTube. Instagram. Google+. Snapchat. Vine. Reddit. Tumblr. Pinterest. I could keep going. That’s 10 social media platforms, and there’s probably at least one that made you scratch your head. Even the most seasoned social media manager would cringe if those were on their daily To Do List. As social media has become the poster child for digital marketing, it can be hard to determine which platforms are “must do.” There are a few things to think about that can help you figure out which social media platform will give you the most bang for your buck.
Choosing the right location for your event can feel like you’re throwing darts at a map. National or regional organizations testing a new event concept, or expanding to new cities have a number of variables to consider when choosing the location. While this choice can feel daunting, we’ve developed a process for making this decision a little more structured.
How do you get any amount of people, who live in different places and time zones, to be in the same place at the same time? Ask them to meet on Twitter for a Tweet Chat! Tweet Chats, also known as Twitter Parties, are one of the many ways social media has been able to unite a group of people for a common cause. Tweet Chats happen every day and at all different times, by having participants follow one specific hashtag in real time. Some are recurring, like #RunChat, which happens weekly, and some are one-time hashtags, meant to promote a cause, brand, or event. Twitter Parties are a great way to ignite shared sentiment or to educate the public. Often times, brands host Twitter Parties with free giveaways to create incentive for participation (if you do this, make sure you research the latest Twitter Guidelines about giveaways). If you’re thinking about hosting a Twitter Party, read on for five of my favorite tips to help make your Twitter Party a success.
Event marketing has traditionally been sporadic, short-term, and short-lived. But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators.
For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.
When I was in college, a children’s literature professor taught me a phrase that has stuck with me whenever I’m trying to write. She said, “You don’t bark at a cat.” What she meant was: Keep your audience in mind when you’re writing. In the context of the course I was taking, she meant that we should write the way a child wants to read. As I started writing emails and websites for fundraising events for my career, “you don’t bark at a cat” meant that I should get to know my audience and write content that will speak to them.
We were happy to share our knowledge of event planning with the Peer-to-Peer Professional Forum. Patrick Riley from Event 360 was interviewed as a part of the their "Ask an Expert" series. To read the full article click here.
As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into participants.
Schools are vital players to each community. As such, we understand that when a school holds a special event, the community should be there in full force. However, with today’s busy schedule, how do you effectively pack your event with parents and members of the community? As event managers and parents, we recently had to use all of our skills when planning an event for our kid’s schools.