Event 360 Blog

If You Build it, They Might Come?

Author: Patrick Riley on 8 December 2014 | 0 Comments

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Choosing the right location for your event can feel like you’re throwing darts at a map. National or regional organizations testing a new event concept, or expanding to new cities have a number of variables to consider when choosing the location. While this choice can feel daunting, we’ve developed a process for making this decision a little more structured.

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Five Best Practices and Tips for Hosting Tweet Chats and Twitter Parties

Author: Alyssa Curran on 14 November 2014 | 0 Comments

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How do you get any amount of people, who live in different places and time zones, to be in the same place at the same time? Ask them to meet on Twitter for a Tweet Chat! Tweet Chats, also known as Twitter Parties, are one of the many ways social media has been able to unite a group of people for a common cause. Tweet Chats happen every day and at all different times, by having participants follow one specific hashtag in real time. Some are recurring, like #RunChat, which happens weekly, and some are one-time hashtags, meant to promote a cause, brand, or event. Twitter Parties are a great way to ignite shared sentiment or to educate the public. Often times, brands host Twitter Parties with free giveaways to create incentive for participation (if you do this, make sure you research the latest Twitter Guidelines about giveaways). If you’re thinking about hosting a Twitter Party, read on for five of my favorite tips to help make your Twitter Party a success. 

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Go Digital! Get Social!

Author: Jim Hennessey on 20 October 2014 | 0 Comments

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Event marketing has traditionally been sporadic, short-term, and short-lived.  But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators.

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Guest Blog: A Process for Improvement (How to A/B Test)

Author: Cameron Corda on 27 August 2014 | 0 Comments

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For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.

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Barking at Cats

Author: Joann Collins on 29 July 2014 | 0 Comments

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When I was in college, a children’s literature professor taught me a phrase that has stuck with me whenever I’m trying to write. She said, “You don’t bark at a cat.” What she meant was: Keep your audience in mind when you’re writing. In the context of the course I was taking, she meant that we should write the way a child wants to read. As I started writing emails and websites for fundraising events for my career, “you don’t bark at a cat” meant that I should get to know my audience and write content that will speak to them.

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Ask an Expert: Event Planning with the Peer-to-Peer Professional Forum

Author: Patrick Riley on 24 July 2014 | 0 Comments

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We were happy to share our knowledge of event planning with the Peer-to-Peer Professional Forum. Patrick Riley from Event 360 was interviewed as a part of the their "Ask an Expert" series. To read the full article click here.

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The 5 W’s of Event Marketing

Author: Jim Hennessey and Katie Zupancic on 25 April 2014 | 0 Comments

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As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into participants.

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Five Tips to Create a School Event and Pack in the People

Author: Jennifer Ricker and Emily Anderson on 12 March 2014 | 0 Comments

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Schools are vital players to each community.  As such, we understand that when a school holds a special event, the community should be there in full force. However, with today’s busy schedule, how do you effectively pack your event with parents and members of the community?  As event managers and parents, we recently had to use all of our skills when planning an event for our kid’s schools.

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Keeping Your Website Relevant for Your Participants

Author: Joann Collins on 11 February 2014 | 0 Comments

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With the vast array of social media sites and technological innovations changing daily, people are getting used to having up-to-date, useful information at their fingertips. Even non-techies are getting comfortable throwing around terms like “user interface” when commenting on how they experience a website. How’s an organization supposed to keep up?

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Impact of #Social Media in the Event World

Author: Katie Zupancic on 16 December 2013 | 0 Comments

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If you ran MuckFestTM MS, a 5K full of obstacles and giant pits of mud that leaves you hilariously covered from head to toe in muck, you’d want to brag about it! And as you snapped a selfie” then shared it with your friends on social media, we at MuckFest MS would send up a cheer – because you just became the newest member of our marketing team.

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