Event 360 Blog

Guest Blog: A Process for Improvement (How to A/B Test)

Author: Cameron Corda on 27 August 2014 | 0 Comments

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For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.

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Barking at Cats

Author: Joann Collins on 29 July 2014 | 0 Comments

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When I was in college, a children’s literature professor taught me a phrase that has stuck with me whenever I’m trying to write. She said, “You don’t bark at a cat.” What she meant was: Keep your audience in mind when you’re writing. In the context of the course I was taking, she meant that we should write the way a child wants to read. As I started writing emails and websites for fundraising events for my career, “you don’t bark at a cat” meant that I should get to know my audience and write content that will speak to them.

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Ask an Expert: Event Planning with the Peer-to-Peer Professional Forum

Author: Patrick Riley on 24 July 2014 | 0 Comments

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We were happy to share our knowledge of event planning with the Peer-to-Peer Professional Forum. Patrick Riley from Event 360 was interviewed as a part of the their "Ask an Expert" series. To read the full article click here.

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The 5 W’s of Event Marketing

Author: Jim Hennessey and Katie Zupancic on 25 April 2014 | 0 Comments

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As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into participants.

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Five Tips to Create a School Event and Pack in the People

Author: Jennifer Ricker and Emily Anderson on 12 March 2014 | 0 Comments

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Schools are vital players to each community.  As such, we understand that when a school holds a special event, the community should be there in full force. However, with today’s busy schedule, how do you effectively pack your event with parents and members of the community?  As event managers and parents, we recently had to use all of our skills when planning an event for our kid’s schools.

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Keeping Your Website Relevant for Your Participants

Author: Joann Collins on 11 February 2014 | 0 Comments

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With the vast array of social media sites and technological innovations changing daily, people are getting used to having up-to-date, useful information at their fingertips. Even non-techies are getting comfortable throwing around terms like “user interface” when commenting on how they experience a website. How’s an organization supposed to keep up?

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Impact of #Social Media in the Event World

Author: Katie Zupancic on 16 December 2013 | 0 Comments

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If you ran MuckFestTM MS, a 5K full of obstacles and giant pits of mud that leaves you hilariously covered from head to toe in muck, you’d want to brag about it! And as you snapped a selfie” then shared it with your friends on social media, we at MuckFest MS would send up a cheer – because you just became the newest member of our marketing team.

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Three Books Every Event Fundraiser and Marketer Should Read

Author: Amy DeShane on 1 April 2013 | 0 Comments

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Amy DeShaneMost of us feel like we don’t have time for a shower, or to make our beds, or to even exercise (despite all of the evidence that it is good for us). So even though I know that keeping up on the latest trends in event fundraising and marketing is critically important, it often falls to the wayside as tactical necessities take over. Luckily for you (and me) my coworkers at Event 360 have read and recommend some great books. Here are three that you (and I) should read. And before we all declare, “I don’t have time to read,” remember that as little as a page per day will get you through any book.

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Engaging Your Disengaged Corporate Volunteers

Author: on 28 March 2013 | 0 Comments

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Corporate VolunteersWe’ve all seen it time and time again: the loose change collection jar or the dollar treats in the break room with a “support our charity walk team” sign. We feel good by giving back, and we also feel like we are doing something for our workplace. But donating a dollar only goes so far – how do you make the leap and ask your employees to volunteer an afternoon or even a whole day?

Corporate volunteerism takes a lot of time, effort and several resources, there’s no doubt about it. But what could be better PR than a group of 10 of your employees sporting their red “Bank of America” t-shirts and volunteering at a pit stop5K race where 10,000 people will see them? Sounds like a no-brainer to me. 

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What nonprofits can learn from Bank of America's cause-related marketing program

Author: Jono Smith on 11 February 2013 | 0 Comments

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Bank of America has emerged from the global financial crisis with a streamlined cause marketing and sponsorship program.

The bank's Charles Greenstein, senior vice president and global sponsorship marketing executive, highlights the evolution of its sponsorship program, including the rollout of Express Your Thanks, a program that generated $250,000 for the Wounded Warrior Project, in an interview with IEG's Sponsorship Report.

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