Event Fundraising Blog

Successfully using events to raise money, awareness and advocates is predicated on the assumption that someone will actually attend your event. As we have all learned the hard way--attendance is not guaranteed. And so in order to make any impact with our work, we need to understand what drives people to participate in fundraising events.

At Event 360, we use a five-point model to describe event participation. By understanding these drivers and applying them throughout event concept development, planning and execution, you can improve the likelihood that your fundraising events attract, engage and retain the people you need to in order to fundraise effectively.

Learn more about the Top 10 athletic fundraising events from the Run Walk Ride Fundraising Council's Run Walk Ride Thirty annual report.  

Since its creation, the Run Walk Ride Fundraising Council has released the Run Walk Ride Thirty, an annual report ranking the top 30 athletic fundraising programs based on revenue. 

See this infographic from Mashable and learn how social good and online giving are working together to produce tangible successes for nonprofits. 

I have a confession: I once thought Twitter was a waste of time.

But the data coming from our Google Analytics account tells another story: Twitter is the number seven source of traffic to our website, outperforming both our RSS feed and Google non-search referrals.  

In addition, 46% of the traffic that Twitter brings to our website are new visitors, and when they come to our site, they spend almost a minute longer than the average visitior.

Last night, I attended a Smart CMO Roundtable hosted by VIVA Creative, JAgency, and AMADC, the Washington, DC chapter of the American Marketing Association.  I was worried there might be a test at the door to make me prove I was actually a "Smart CMO," and unfortunately I was right.  Upon collecting my name tag, I was led past a velvet rope and down a red carpet (nice touch) to a reporter and camera crew (complete with klieg lights) that wanted to ask me some hard hitting marketing questions.

Search Engine Optimization (SEO) is the practice of optimizing your organization's website by improving internal and external aspects in order to increase the traffic the site receives from search engines.