Event Fundraising Blog

Successfully using events to raise money, awareness and advocates is predicated on the assumption that someone will actually attend the event. As we have learned the hard way, however, attendance is not necessarily guaranteed - "if you build it, they will come" is not enough in the world of event fundraising.

One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should increase as well.