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Event marketing has traditionally been sporadic, short-term, and short-lived. But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators.
If you followed social media professionals in one of the 11 cities that hosted Social Media Week, your Twitter feed was overflowing with interesting user-generated content factoids, thought-provoking engagement graphs, and the ever-present #SMW hashtag. As a marketing professional who dedicates a big portion of her time to social media marketing, I devoured presentation after presentation, happily live-tweeting about analytics and different types of creative. Combine my love of word sleuthing and data mining into a week of panels, and you have one happy marketing geek.
Most of us spend our days constantly connected, juggling text messages, emails, phone calls and social media. Every day, billions of people log on to social media to share snippets of their lives. When the divide between work life and home life has been merged, supporting your staff to make social media a helpful tool can bring interconnectedness to an office rather than conflict.
As event marketing professionals, we are constantly evaluating and reevaluating the who, where, why, what, and when of our events. On this quick journey through our event marketing funnel, we’ll explore the best ways to target, locate, reach, inspire, and convert listeners into participants.
If you ran MuckFestTM MS, a 5K full of obstacles and giant pits of mud that leaves you hilariously covered from head to toe in muck, you’d want to brag about it! And as you snapped a selfie” then shared it with your friends on social media, we at MuckFest MS would send up a cheer – because you just became the newest member of our marketing team.
On a webinar I attended recently an interesting question came up. “Do I still need to do audience research when I have access to so much social media and web data?” The speakers pounced quickly. "I hate to break it to you, but YES! Social media listening is not research." That’s because social media listening:
We've written in the past about understanding the way your particular donors use social networks, and an interesting article on USAToday.com raised additional questions about how you should analyze your organization's social media activity. The article, entitled "Social media: Hype or money-maker for your small business?", focuses on business results, but is very applicable to event fundraising as well.
In the last 24 hours, a number of journalists and bloggers have been writing Facebook Advertising's premature obituary after two researchers concluded that Facebook political campaign ads are ineffective, with voters scarcely remembering they ever saw them.
According to Mashable, the study’s organizers worked with a single candidate for one state legislature race, who bought enough ads that the study claims 15,000 Facebook users in his district saw the ads over the course of a week. The campaign budgeted $150 a day for the Facebook ads. However, Facebook only allowed it to buy $40 worth of advertising each day for the week, or $280, because of “the finite supply of Facebook users from the targeted constituency,” according to the study.
How many times have you heard a picture is worth a thousand words? We all know how powerful an image is. How the message can be conveyed with a single glance. How it can stay imprinted in your mind’s eye long after you’ve seen it. What if you could translate your organization’s mission through photos? What if you could connect your constituents to the work you’re doing and the impact you’re making, just by snapping a photo from your mobile phone? Well, I’m here to tell you all of that is possible and more with a powerful and free application called Instagram. And many non-profits are already doing it.
Everyone, including us, is talking about Pinterest—and the numbers reflect it. Since January, traffic on the site has topped Google+, LinkedIn and YouTube combined. It’s even pulled ahead of Twitter. And now, since the site is based on interest rather than personal connections, businesses and nonprofits are starting to take advantage of this nascent social media powerhouse.