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On Friday I discussed how the internet has changed the landscape of giving, and today I’ll follow up with a look at two organizations who successfully adapted to these changes.
Social networking offers fantastic opportunities for non-profits to expand their reach amongst virtual groups of interconnected friends, family and co-workers (Facebook currently has more than 200 million active users!) but the most successful campaigns are about quality leading to quantity. The most successful marketing, fundraising, and awareness campaigns are those that have a strong connection to the heart of the non-profit’s mission. Let’s look at Jumpstart’s Read for the Record or the American Cancer Society's Relay for Life of Second Life as examples.