Participant Communications on the Susan G. Komen 3-Day for the Cure

Author: Event 360 on 25 June 2010 | 0 Comments

Tags: communications, fundraising, webinar

Last year, participants in the Susan G. Komen 3-Day for the Cure fundraising event sent more than 3 million fundraising emails.  View the on-demand webinar below to learn how Komen for the Cure segments and targets more than 2,100 unique emails to these participants to encourage them to fundraise.  You will also learn how the 3-Day for the Cure integrates other marketing channels into the event’s overall communications strategy, and see examples of what types of calls-to-action have the highest and lowest response rates.