Inbound Marketing for Nonprofits Part 1: Tweets for a Cause

Author: Jono Smith on 31 August 2010 | 0 Comments

Tags: social media, inbound marketing

Don't believe in the power of social media?  Well, the partnership between the Greater Atlanta Affiliate of Susan G. Komen for the Cure, and Tweets for a Cause may just change your mind once and for all!

It all started in May of 2009 when a group of like-minded, socially conscious Twitter users banded together to form Tweets for a Cause, or TFAC.  The idea being that if a targeted group of local activists delivered a unified message, they would have the power to change the world.

Turns out, they were right!

The first "tweet" was sent out at 11am on May the 5th, 2009, and the response was simply overwhelming.  The tweet, titled "8 Ways Your Mom, Wife, Sister May Have Breast Cancer: http://biy.ly/wUSED." was retweeted over 300 times, and generated over 5,000 clicks to the educational landing page, 2,900 of which took place within just 20 minutes.  Further, Komen Atlanta's website was visited 11,000 times, while the Tweets for a Cause website received over 10,000 hits. 

In a single moment Tweets for a Cause used their network to spread the message of Komen Atlanta to over 1.2 million Twitter users! 

And this tidal wave of awareness didn't stop there.  The story was picked up and shared by CNBC.com and by several targeted power-twitters who continued to spread the message of Komen Atlanta and draw attention to their nonprofit fundraising efforts. 

Part 1 of a series of case studies looking at the impact of inbound marketing for nonprofit organizations.