Good Deed Check Ins: Share Your Intent on Daily Feats

Users don’t just check-in, however. They also say why they took a particular action. They choose different categories of deeds that matter to them such as “health” or “education” so that their social network profiles are then expanded through their charitable interests. For example, individuals can see that their friends checked-in at a local 5k and then learn why that particular race mattered to them and what kind of other acts of good they participate in.

Users can share not only that they’re at your event, they can share how their lives have been impacted by your organization’s work. A survivor can share why he or she participates in your events annually. These kinds of stories make your organization relatable. People want to relate to others, but they especially want to be in-tune with their friends.

The application can also be used by nonprofit marketers. People voluntarily share information about why they participate in an event. This can help your organization target its message to those different audiences.

Social status isn’t the only reason users might share their good deeds. They also gain real-life rewards as their check-ins add up. Individuals cash in their points and redeem gift cards from major stores such as Amazon or the local grocery store. Users can also choose to give gifts or donate their points to different charities and nonprofit organizations.

Organizations have already begun to adopt this model. Users can “donate” their birthday to charity:water by pledging to ask their family and friends to support the organization’s sustainable water solutions around the globe. All of the money raised goes directly to charity:water, and this technology incentivizes people to give. While most feats earn four or five points, you earn 50 points by giving your birthday to charity:water. More than 700 people have already pledged to donate their birthdays.

Having participants check-in at nonprofits event to show their support is important, but having them share why they participate with their friends speaks volumes about your organization’s work. This kind of social sharing could turn their friends into potential supporters as well. Enable supporters to share their intent in real time, and crowdsource your mission at each event.