Event 360 Blog

How to hire an event fundraiser

Author: Jono Smith on 12 November 2010 | 0 Comments

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Complete this sentence: My organization's competitive difference hinges on ____________________. 

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5 Ways to Maximize Your Online Fundraising and Donation Page Optimization

Author: Laurie Schaecher on 10 November 2010 | 0 Comments

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A recent research report by Convio & Donordigital reports that that there’s no single set of changes to a donation form – horizontal or vertical gift string, one-column or two-column form field layout – that’s guaranteed to work for every organization.

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Event Fundraising Case Study: National Wildlife Federation Plays Hike And Seek

Author: Jono Smith on 8 November 2010 | 0 Comments

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Creating a unique concept for your fundraising event can encourage more people to donate and participate, especially if the concept involves an experience that is tied directly to your organization’s mission. Because people are emotional and intuitive, developing a brand through an experiential fundraiser can help you connect with more individuals, and form lasting connections.

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Is social media making people less social?

Author: Event 360 Partner: ExactTarget on 8 November 2010 | 1 Comments

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Just as headlines suggest that email usage is on the decline, the myth that social media is making people less social is also fueled by blog posts, articles, and headlines of its own. Malcolm Gladwell was the first author to make this case in his article "Small Change: Why the Revolution Will Not Be Tweeted." In this controversial piece, Gladwell argues that the social media revolution will not result in massive social change like we witnessed during the Civil Rights Movement of the 1960s.

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Nonprofit Fundraising Case Study: Jump Rope for Heart

Author: Jono Smith on 5 November 2010 | 0 Comments

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The American Heart Association’s Jump Rope for Heart is a thriving national fundraising program that focuses on educating children about the dangers of heart disease and stroke while raising vital funds for cardiovascular and stroke research, and health education. Students raise money based on the length of time they or their team participates in the jump rope events, which are held and coordinated by individual schools. The school also receives a portion of the donated funds its participants raise to enhance its own physical education programs.

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Event Fundraising Checklist: Donations Management & Fundraising

Author: Jono Smith on 4 November 2010 | 0 Comments

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In our series on event fundraising check lists, we first covered Event Logistics and Participant Support. In this post, we’ll map out the activities associated with Donations Management and Fundraising. These two categories are vitally important and closely related. After all, the entire point of holding a fundraising walk or other type of special events fundraiser is to secure donations for your nonprofit organization.

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Slides & Videos from the 5th Annual Convio Summit

Author: Editor on 3 November 2010 | 0 Comments

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Last week, Event 360 joined over 1,100 nonprofit fundraisers and marketers at the 5th Annual Convio Summitin Baltimore. The theme “No Boundries” was an apt description, as the sold-out event began with a keynote address from Stacey Allison, the first woman to climb Mount Everest.

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Event Fundraising Checklist: Event Logistics and Participant Support

Author: Jono Smith on 3 November 2010 | 0 Comments

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Event 360 has had the privilege of producing events ranging from 300 to 60,000 participants. We have created, planned and implemented every type of fundraising event from single-day walks to multi-day bike rides to urban scavenger hunts. This experience has taught us that no matter if you are managing an event with 500 or 50,000 participants, there are many common components that an event fundraiser has to manage to make the event successful. To put these things in perspective, I recently asked our events team to come up with a event production checklist.

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Is email on the decline?

Author: Event 360 Partner: ExactTarget on 3 November 2010 | 0 Comments

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You’ve seen the headlines: "9 Reasons Why Email is Dead," Why Email No Longer Rules….And What That Means for the Way We Communicate," or "Nielsen: Email Use Drops 28 Percent in One Year." With the seemingly endless reports about the death of email, it’s no wonder that the commonly-held myth of decreased email usage exists.

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Nonprofit Fundraising: Meeting Donors Where They Are

Author: Jono Smith on 2 November 2010 | 0 Comments

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Premal Shah, the president of the microlending organization Kiva, has a contrarian view of the companies that are the biggest competition for nonprofit fundraisers. While the obvious competitors for fundraising dollars are other organizations raising money for their own cause, Shah makes the case that casual gaming company Zynga will be Kiva’s biggest competitor over the next 5 years.

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