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Event 360 Blog
Are more of your event's donors using LinkedIn than Twitter?
Do you know what percentage of your event participants and donors use LinkedIn--probably more than you think. The number of profiles on LinkedIn has grown by 300% since 2008, according to a new report by Edison Research/Arbitron Internet and Multimedia. And while Americans are far more aware of Twitter than they are of LinkedIn, about 8% have LinkedIn profiles, compared with 7% who say they are tweeters, according to this blog post by Tom Webster, vice president of strategy and marketing at Edison Research.