Analyze This: A Nonprofit's Guide to Event Fundraising Analytics

Author: Jono Smith on 3 March 2010 | 3 Comments

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This is the title of a new guide Event 360 just completed in partnership with Convio.  It's being released today at the 2010 Run Walk Ride Fundraising Conference here in Dallas, but you can download an advance copy from the Resources section of our website. If you would like to receive announcements when we publish new event fundraising resources, sign-up at: web.event360.com/fm360

Event Fundraising Analytics

This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.

Get the guide for free here.


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  • Good guide, thanks for public!

    Posted by Downloader, 25/07/2010 6:00am (2 years ago)

  • Thanks a lot for sharing the guide! I am really interested in this issue and thus, look forward to learn as much as possible about this.

    Posted by DonorCast-Survey-on-Fundraising-Analytics, 03/06/2010 11:57pm (2 years ago)

  • A great guide! I blogged it for my readers and hope the sector will heed your advice. Knowing what works and learning from what works should be an approach we take much more often!

    Posted by Katya Andresen, 05/03/2010 8:18am (2 years ago)

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