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For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.
Production Expense Budgeting 102 – Focus on Income
Over a certain weekend in July, it’s pretty much a guarantee that you can find Event 360’s Jason Mahakian running in Northern Michigan. After all, for the past 10 consecutive years, he’s been part of a team participating in the Great Lakes Relay. According to Jason, it’s an event that is executed flawlessly where “the race directors do a great job of sending out all of the necessary information needed to complete the event stress-free. Through relentless planning and strong attention to detail, the event staff is able to provide an incredible experience for all participants and keep everyone coming back year after year.” Wow! Anyone else ready to join Jason for 2015?!
When I was in college, a children’s literature professor taught me a phrase that has stuck with me whenever I’m trying to write. She said, “You don’t bark at a cat.” What she meant was: Keep your audience in mind when you’re writing. In the context of the course I was taking, she meant that we should write the way a child wants to read. As I started writing emails and websites for fundraising events for my career, “you don’t bark at a cat” meant that I should get to know my audience and write content that will speak to them.
Retaining volunteers is one of the most important aspects of executing a successful event year after year. It is the dedication of returning volunteers that helps us pave the way to our end result of happy participants. Here are few ways to help communicate and engage with volunteers in order to bridge the gap between registration and event.
We were happy to share our knowledge of event planning with the Peer-to-Peer Professional Forum. Patrick Riley from Event 360 was interviewed as a part of the their "Ask an Expert" series. To read the full article click here.
Do you remember the last time you staffed an event? If the answer comes to you quickly- congratulations (and I hope you’ve caught up on some rest and are no longer sore)! If you can’t remember, or the answer is no, then this blog post is for you.
In May, I staffed my first event in I don’t know how long. After working in a position “behind the scenes” for several years, being on event wasn’t part of my job responsibilities. Sure, I had been there as a participant and spectator. I even had a few meetings that took place off site so I could pop in on a nearby event. But the last time that I was in a true staff capacity, having a specific role to execute, and being there from beginning to end… Yeah, it had been awhile. Here’s what came back to me as if no time at all had passed:
One of the most important elements to a successful event is hiring great people. Once they are part of the team, it’s key to nurture a positive attitude and a strong work ethic, and exhibit flexibility and confidence in their work. As you and the team produce your event, it is important to place focus on ensuring that each person who is part of the team is set up for success. Listed below are the top five areas to focus on in building strong staff relations with your team:
Event 360’s Jennifer Hanskat was busy in June participating in not one, but two events! In her latest event, she swapped color for mud! Read on to get Jennifer’s perspective in her second year participating in the Dirty Girl Mud Run.
Most of us spend our days constantly connected, juggling text messages, emails, phone calls and social media. Every day, billions of people log on to social media to share snippets of their lives. When the divide between work life and home life has been merged, supporting your staff to make social media a helpful tool can bring interconnectedness to an office rather than conflict.