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Facebook. Twitter. YouTube. Instagram. Google+. Snapchat. Vine. Reddit. Tumblr. Pinterest. I could keep going. That’s 10 social media platforms, and there’s probably at least one that made you scratch your head. Even the most seasoned social media manager would cringe if those were on their daily To Do List. As social media has become the poster child for digital marketing, it can be hard to determine which platforms are “must do.” There are a few things to think about that can help you figure out which social media platform will give you the most bang for your buck.
Last week our team met in person to kick-off our year, talk through the project plan and work on enhancements for our event, MuckFest MS. The meetings were a great success and part of the reason (beside the fact that we have a kickass team) is that we chose to follow a process and agreed on the building blocks.
Please tell me I’m not alone in feeling sluggish as I start my first work week back of the New Year. I’m not alone, right? While I, like many of you, from what I hear, spent much of my winter break sick, I still managed to have 12 glorious days away from work. It was a wonderful break from conference calls, emails and sitting at my computer for much of my day.
While it’s easy to get sidetracked by the stress of the holiday season, we’re all joined by a common holiday pastime – reflection. When you come up on the end of the year, it’s natural to pause and look back at what happened in the 364 ¾ days leading up to the ball dropping on New Year’s Eve.
Event 360 will be closed for a handful of days between now and January 2nd enjoying some time with our friends and families. But every single one of us looks back on 2014 with a whole lot of gratitude for the work we get to do and with whom we get to do it.
Our sights are set on a 2015 filled with happy participants, safe events and strong relationships with clients we love working alongside. Before we settle into the spirit of the holidays, we wanted to thank you for your part in making 2014 a truly memorable year at Event 360.
Enjoy the holiday season and we’ll “see you” in 2015!
In late October, among the natural beauty and the outlandish and hilarious costumes, Event 360’s Kiki Setterlund ran a half-marathon among St. Paul’s Halloween enthusiasts. Read below for Kiki’s own account of her experience!
Choosing the right location for your event can feel like you’re throwing darts at a map. National or regional organizations testing a new event concept, or expanding to new cities have a number of variables to consider when choosing the location. While this choice can feel daunting, we’ve developed a process for making this decision a little more structured.
The events industry is all about moments. These unique, shared experiences between participants, volunteers, staff members, and spectators are what make your event extraordinary. They build loyalists, and are why participants want to return. Whether your ultimate goal is fundraising or experiential marketing-related, the experiences have a lifetime far longer than the event itself. Social media provides a unique avenue to capitalize on those moments. You can extend the passion and excitement surrounding an event for those who were present, and you can even bring in people virtually via social media channels. When done strategically, sharing these moments via social media can bring together your constituents into an engaged online community. Here are 10 tips on how to rock your on event social media.
As my friend and colleague Ali said, it’s a heartwarming coincidence that Event 360’s event season wraps up so close to Thanksgiving. It gives us a perfect opportunity to share just a few of the things we’re most grateful for this year which includes:
How do you get any amount of people, who live in different places and time zones, to be in the same place at the same time? Ask them to meet on Twitter for a Tweet Chat! Tweet Chats, also known as Twitter Parties, are one of the many ways social media has been able to unite a group of people for a common cause. Tweet Chats happen every day and at all different times, by having participants follow one specific hashtag in real time. Some are recurring, like #RunChat, which happens weekly, and some are one-time hashtags, meant to promote a cause, brand, or event. Twitter Parties are a great way to ignite shared sentiment or to educate the public. Often times, brands host Twitter Parties with free giveaways to create incentive for participation (if you do this, make sure you research the latest Twitter Guidelines about giveaways). If you’re thinking about hosting a Twitter Party, read on for five of my favorite tips to help make your Twitter Party a success.
Where in the world was the Event 360 team this weekend? Producing three great events for clients we admire and causes close to our hearts. In what turned out to be our busiest long-weekend of the season, our team successfully executed events in San Diego, Dallas and Washington, D.C.