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Here at Event 360, our team is gearing up for our last events of the season. As we enter this last few weeks of executing events, we couldn’t help but notice how many events, old and new, there were out there this season. And as we enter our 2015 planning, we ask – with so many events on the market, how do we continue to make sure our events stand out?
Event marketing has traditionally been sporadic, short-term, and short-lived. But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators.
Volunteers are always first to think of themselves last. In my time working events, I’ve found that if you take care of these special constituents, who are graciously donating their time, they’ll take care of your participants. It’s as simple as that. By treating your volunteers right, you’ll have a more dedicated and productive team that can accomplish just about anything you place in their path. Below I’ve outlined what I like to call the “Four Elements to Successfully Manage Volunteers”:
If you followed social media professionals in one of the 11 cities that hosted Social Media Week, your Twitter feed was overflowing with interesting user-generated content factoids, thought-provoking engagement graphs, and the ever-present #SMW hashtag. As a marketing professional who dedicates a big portion of her time to social media marketing, I devoured presentation after presentation, happily live-tweeting about analytics and different types of creative. Combine my love of word sleuthing and data mining into a week of panels, and you have one happy marketing geek.
Over the past couple of weeks, our colleagues, Joann and Molly, have taken you on a walk down memory lane and examined how participant support has changed over the years through eCommunication and web and phone and email. For the final installment of our “Then vs. Now” series, we’ll examine what we’ve learned over the years about connecting with our participants in person.
Last week, in part one of our Then vs. Now series, my friend and colleague Joann talked about the many ways in which things have changed over the years with participant support via website and email communication. Like Joann, I’ve been around for what feels like a million years. In fact, I’ve been helping to create fundraising events for non-profits since 2002. And this week I’m going to talk about the evolution of participant support via customer service efforts, namely phone and email support.
My first foray into the non-profit space was on the front lines of participant support. If you had a question or needed help, you’d get me or one of the other 75+ coaches I worked alongside. We were responsible for making sure each interested or registered participant got enough information to feel confident in registering for and being able to train and fundraise successfully for their event of interest.
This month, we take a look at how customer service and participant communications have changed for events over the past decade in our series: Then vs. Now. We'll look at changes in technology, tactics and the state of the event industry.
As en event production professional for over 11 years I find it interesting to see how different organizations handle the safety and security of their events. From the staff to participants to the general public, there are quite an array of issues that can come up, and even more possible resolutions. Managing these situations takes skill and finesse, and of course, planning. Attending the annual National Spectator Sports Safety & Security Conference in July brought a revitalized interest in the measures taken to create a safe and secure event. The practices and resources available are vast and robust, and it’s on each of us to take on the best practices fitting to our needs. Below are a few key takeaways, along with some suggested resources, for you to advance the safety and security measures within your organization.
For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.
Production Expense Budgeting 102 – Focus on Income