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Last week, we attended the Peer to Peer Professional Forum (formerly known as the Run Walk Ride Conference) in Atlanta. We enjoyed hearing from organizations and companies in the Peer-to-Peer space about new trends, successes, and lessons learned over the past year. Mostly, we loved meeting great people from all over the country who passionately represent events, large and small, that raise funds for important causes.
As the Site Development and Technical Services Production Manager at Event 360, I’ve spent more hours than I can count scouting and scouring the country in search of the perfect site. For some, when first assigned with the task of finding a site for an event, it can be overwhelming. But I’m here to say that with the right knowledge and preparation, it doesn’t have to be something that stresses you out.
When it comes to contingency planning for events, we often think about all that can go wrong first -- we want to do our best to be prepared to keep participants and spectators safe and sound. But, before you contemplate how to respond to the unknown, you have to think about your own team and how they will handle the unexpected.
Welcome to our new blog series, Event 360 Explores, where Event 360 teammates answer some questions and provide some information on events in which they participated. We learn so much from producing our own events. But there’s a whole wide world out there for us to explore and discover. This series will share the results of our exploration. First up is Molly Fast who just hopped off a spin bike where she sat for four hours straight (seriously) after raising over $8,000 in less than two weeks.
With the vast array of social media sites and technological innovations changing daily, people are getting used to having up-to-date, useful information at their fingertips. Even non-techies are getting comfortable throwing around terms like “user interface” when commenting on how they experience a website. How’s an organization supposed to keep up?
The VIP experience has become commonplace, with an expectation from customers and participants that it exists and is easy to attain. During everyday transactions, we’ve grown used to being rewarded for loyalty, value, and clout. Starbucks rewards you every 12 coffees, Uber rewards you for referring your friends, and airlines (some of the originators of VIP programs) let you into the express line.
Over the past year I’ve had the opportunity to read a number of articles regarding event trends. Some were forwarded to me. Some I dug up myself trying to stay abreast of new event ideas. There is no doubt that the event universe is expanding at a rapid rate. The pie is growing larger and at the same time being cut into many more pieces. While some of the ideas I’ve seen out there are terrifically creative and make me proud of the originator and the industry I’ve spent so many years in, some are a rehash of tried and true event ideas with or without a new twist.
After 30 years in the entertainment, music, production and non-profit event business, I know one thing: the more things change, the more they stay the same. All of these types of productions have one thing in common — customer satisfaction. This hasn’t changed in 30 years.
We’ve all read news stories like the stage collapse at Indiana State Fair killing 4 people in 2011 or the death of a man participating in the Tough Mudder in 2013 and thought “this could never happen to me or my event.” These are just two examples and there are, unfortunately, many others that are reported in the media or many others, not so extreme examples that don’t get reported. However, with the magnitude of injuries, property damage and other losses that happens on event, the “this could never happen to me or my event” mentality looses a bit more of its earnestness each time.
With the holidays behind us and our eyes set on the New Year, we’ve all got things like fresh beginnings and resolutions on our mind. What better time to create a new family tradition? Now is the time to consider donating your time and teaching your children about the importance of making an impact within your community.