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Last week, in part one of our Then vs. Now series, my friend and colleague Joann talked about the many ways in which things have changed over the years with participant support via website and email communication. Like Joann, I’ve been around for what feels like a million years. In fact, I’ve been helping to create fundraising events for non-profits since 2002. And this week I’m going to talk about the evolution of participant support via customer service efforts, namely phone and email support.
My first foray into the non-profit space was on the front lines of participant support. If you had a question or needed help, you’d get me or one of the other 75+ coaches I worked alongside. We were responsible for making sure each interested or registered participant got enough information to feel confident in registering for and being able to train and fundraise successfully for their event of interest.
This month, we take a look at how customer service and participant communications have changed for events over the past decade in our series: Then vs. Now. We'll look at changes in technology, tactics and the state of the event industry.
As en event production professional for over 11 years I find it interesting to see how different organizations handle the safety and security of their events. From the staff to participants to the general public, there are quite an array of issues that can come up, and even more possible resolutions. Managing these situations takes skill and finesse, and of course, planning. Attending the annual National Spectator Sports Safety & Security Conference in July brought a revitalized interest in the measures taken to create a safe and secure event. The practices and resources available are vast and robust, and it’s on each of us to take on the best practices fitting to our needs. Below are a few key takeaways, along with some suggested resources, for you to advance the safety and security measures within your organization.
For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.
Production Expense Budgeting 102 – Focus on Income
Over a certain weekend in July, it’s pretty much a guarantee that you can find Event 360’s Jason Mahakian running in Northern Michigan. After all, for the past 10 consecutive years, he’s been part of a team participating in the Great Lakes Relay. According to Jason, it’s an event that is executed flawlessly where “the race directors do a great job of sending out all of the necessary information needed to complete the event stress-free. Through relentless planning and strong attention to detail, the event staff is able to provide an incredible experience for all participants and keep everyone coming back year after year.” Wow! Anyone else ready to join Jason for 2015?!
When I was in college, a children’s literature professor taught me a phrase that has stuck with me whenever I’m trying to write. She said, “You don’t bark at a cat.” What she meant was: Keep your audience in mind when you’re writing. In the context of the course I was taking, she meant that we should write the way a child wants to read. As I started writing emails and websites for fundraising events for my career, “you don’t bark at a cat” meant that I should get to know my audience and write content that will speak to them.
Retaining volunteers is one of the most important aspects of executing a successful event year after year. It is the dedication of returning volunteers that helps us pave the way to our end result of happy participants. Here are few ways to help communicate and engage with volunteers in order to bridge the gap between registration and event.
We were happy to share our knowledge of event planning with the Peer-to-Peer Professional Forum. Patrick Riley from Event 360 was interviewed as a part of the their "Ask an Expert" series. To read the full article click here.
Do you remember the last time you staffed an event? If the answer comes to you quickly- congratulations (and I hope you’ve caught up on some rest and are no longer sore)! If you can’t remember, or the answer is no, then this blog post is for you.
In May, I staffed my first event in I don’t know how long. After working in a position “behind the scenes” for several years, being on event wasn’t part of my job responsibilities. Sure, I had been there as a participant and spectator. I even had a few meetings that took place off site so I could pop in on a nearby event. But the last time that I was in a true staff capacity, having a specific role to execute, and being there from beginning to end… Yeah, it had been awhile. Here’s what came back to me as if no time at all had passed: