Event 360 Blog

Then vs. Now: Connecting in Person

Author: Cheryl Stern and Tara Preyers on 29 September 2014 | 0 Comments

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Over the past couple of weeks, our colleagues, Joann and Molly, have taken you on a walk down memory lane and examined how participant support has changed over the years through eCommunication and web and phone and email. For the final installment of our “Then vs. Now” series, we’ll examine what we’ve learned over the years about connecting with our participants in person.

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Then vs. Now: Supporting Participants via Customer Service Efforts

Author: Molly Fast on 16 September 2014 | 0 Comments

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Last week, in part one of our Then vs. Now series, my friend and colleague Joann talked about the many ways in which things have changed over the years with participant support via website and email communication. Like Joann, I’ve been around for what feels like a million years. In fact, I’ve been helping to create fundraising events for non-profits since 2002. And this week I’m going to talk about the evolution of participant support via customer service efforts, namely phone and email support.

My first foray into the non-profit space was on the front lines of participant support. If you had a question or needed help, you’d get me or one of the other 75+ coaches I worked alongside. We were responsible for making sure each interested or registered participant got enough information to feel confident in registering for and being able to train and fundraise successfully for their event of interest.

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Then vs. Now: Supporting participants via your website and eCommunications

Author: Joann Collins on 8 September 2014 | 0 Comments

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This month, we take a look at how customer service and participant communications have changed for events over the past decade in our series: Then vs. Now. We'll look at changes in technology, tactics and the state of the event industry.

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Event Safety & Security – 3 takeaways from the NCS4 Conference

Author: David Kramer on 29 August 2014 | 0 Comments

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As en event production professional for over 11 years I find it interesting to see how different organizations handle the safety and security of their events. From the staff to participants to the general public, there are quite an array of issues that can come up, and even more possible resolutions. Managing these situations takes skill and finesse, and of course, planning. Attending the annual National Spectator Sports Safety & Security Conference in July brought a revitalized interest in the measures taken to create a safe and secure event. The practices and resources available are vast and robust, and it’s on each of us to take on the best practices fitting to our needs. Below are a few key takeaways, along with some suggested resources, for you to advance the safety and security measures within your organization.

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Guest Blog: A Process for Improvement (How to A/B Test)

Author: Cameron Corda on 27 August 2014 | 0 Comments

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For the past two years, we’ve been working with Cameron Corda and his team to optimize our MuckFest® MS event series website. In this post, he’ll give us an introduction to the A/B testing process and insights into how we’ve applied it.

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Production Expense Budgeting 102 – Focus on Income

Author: Sarah Coniglio and Slade Thompson on 12 August 2014 | 0 Comments

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Production Expense Budgeting 102 – Focus on Income 

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Event 360 Explores: The Great Lakes Relay

Author: Jason Mahakian on 7 August 2014 | 0 Comments

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Over a certain weekend in July, it’s pretty much a guarantee that you can find Event 360’s Jason Mahakian running in Northern Michigan. After all, for the past 10 consecutive years, he’s been part of a team participating in the Great Lakes Relay. According to Jason, it’s an event that is executed flawlessly where “the race directors do a great job of sending out all of the necessary information needed to complete the event stress-free. Through relentless planning and strong attention to detail, the event staff is able to provide an incredible experience for all participants and keep everyone coming back year after year.”  Wow! Anyone else ready to join Jason for 2015?!

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Barking at Cats

Author: Joann Collins on 29 July 2014 | 0 Comments

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When I was in college, a children’s literature professor taught me a phrase that has stuck with me whenever I’m trying to write. She said, “You don’t bark at a cat.” What she meant was: Keep your audience in mind when you’re writing. In the context of the course I was taking, she meant that we should write the way a child wants to read. As I started writing emails and websites for fundraising events for my career, “you don’t bark at a cat” meant that I should get to know my audience and write content that will speak to them.

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Retaining Volunteers

Author: Libby Riordan and Val Jones on 29 July 2014 | 0 Comments

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Retaining volunteers is one of the most important aspects of executing a successful event year after year. It is the dedication of returning volunteers that helps us pave the way to our end result of happy participants.  Here are few ways to help communicate and engage with volunteers in order to bridge the gap between registration and event.

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Ask an Expert: Event Planning with the Peer-to-Peer Professional Forum

Author: Patrick Riley on 24 July 2014 | 0 Comments

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We were happy to share our knowledge of event planning with the Peer-to-Peer Professional Forum. Patrick Riley from Event 360 was interviewed as a part of the their "Ask an Expert" series. To read the full article click here.

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