The event 360 blog

20 Apr

The Perfect Event Merchandise (and Other Myths)

By Cheryl Stern Selling event merchandise is a fantastic way to get your brand in front of new audiences and increase revenue at the same time. It’s a no-brainer, right? But for your merchandise endeavors to be a success, it takes some careful thought and planning ― because the last thing anyone wants is to end up with 400 extra-small chartreuse tank tops at the end of event season. (Or ever.) So, what’s the magic answer for designing the perfect…

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18 Apr

The Icing on the Cake

By Rene Tamayo Over the past five years, I have been fortunate to serve as the lead operations manager for the Susan G. Komen 3-Day® event series; a three day, sixty-mile event with thousands of participants walking to eradicate breast cancer. It is a challenging and inspirational event that necessitates the planning and production of many details. With the intensity of these efforts, it is sometimes difficult to stay grounded and ultimately stay focused on the needs and expectations of…

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13 Apr

Algebraic Word Problems (eek!) and Event Staffing – Part 2

By Jane Kramer In our last post, we posed what sounded like an algebraic word problem: How do you manage 81 event professionals, based in 65 cities, living in 17 states, staffing more than 41 events? We answered by sharing tips for preparing event staff prior to event execution. In this post, we’re sharing a few of our favorite suggestions for a well-prepared and supported staff when you’re in the throes of event production. Don’t make stuff up! Someone is…

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