Event Fundraising Blog

It's one of the most asked questions in all of nonprofit email fundraising and marketing: what is the best time & day to send emails to maximize open rates?

The summer concert season has traditionally been a major source of revenue for the music industry, but 2010 has produced a lackluster turnout that has caused many shows to cancel or severely limit their run.  

We saw the film Inception over the weekend and loved it. As did the critics and the box office ($200 million and counting worldwide). In fact, every review that we've read has praised the new Leonardo DiCaprio movie as one of the most creative and original movies in recent years.

Facebook, the social networking giant, expanded its active user base by 3% or more each month for the past year. The site added 7.8 million users in the month of May alone, for instance. But due to a poorly handled privacy flap and growing concerns over personal data usage, Facebook only added 320,800 total active users in June and experienced an unprecedented decrease in the number of active users in its key 18-44 demographic, according to industry analysts.

Clearly, social media can be useful to nonprofits. The key question is, how useful?

The next interview in our 7 Series is constantly evangelizing the need for a better online giving experience for donors.. Meet Thon.

Event 360 is proud to join Blackbaud, Eventbrite and See3 in sponsoring the 2010 Nonprofit Tagline Awards (a.k.a The Taggies)--take 3 minutes now to enter your nonprofit's taglines.

Measuring the return on investment for online campaigns is no new concept.  But in a rapidly changing media landscape, it can be overwhelming for organizations to know how to properly measure the impact of social media efforts and analyze this data for meaningful takeaways.

Have you ever noticed that each year it feels as though you are forced to reinvent the wheel when it comes to the development of your event fundraising plan?  Does it feel as if you always start from scratch, and the pieces never come together quite right?

Are you in Boston, Cleveland or Washington, DC?  Event 360 will be hitting the road this month for the following conferences and events in these three great cities: