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As my friend and colleague Ali said, it’s a heartwarming coincidence that Event 360’s event season wraps up so close to Thanksgiving. It gives us a perfect opportunity to share just a few of the things we’re most grateful for this year which includes:
How do you get any amount of people, who live in different places and time zones, to be in the same place at the same time? Ask them to meet on Twitter for a Tweet Chat! Tweet Chats, also known as Twitter Parties, are one of the many ways social media has been able to unite a group of people for a common cause. Tweet Chats happen every day and at all different times, by having participants follow one specific hashtag in real time. Some are recurring, like #RunChat, which happens weekly, and some are one-time hashtags, meant to promote a cause, brand, or event. Twitter Parties are a great way to ignite shared sentiment or to educate the public. Often times, brands host Twitter Parties with free giveaways to create incentive for participation (if you do this, make sure you research the latest Twitter Guidelines about giveaways). If you’re thinking about hosting a Twitter Party, read on for five of my favorite tips to help make your Twitter Party a success.
Where in the world was the Event 360 team this weekend? Producing three great events for clients we admire and causes close to our hearts. In what turned out to be our busiest long-weekend of the season, our team successfully executed events in San Diego, Dallas and Washington, D.C.
Event 360 has been here, there and everywhere all year long, but in the past few days, we’ve been busy executing three events in three different time zones across the country. Today we have the great honor to help execute The Concert for Valor on the National Mall.
With any event that involves fundraising – whether required or optional – it’s very important to recognize and/or reward those that go above and beyond the call of duty: your top fundraisers.
When an event encourages but does not require fundraising, the bulk of the fundraising work is done by a small percentage of the participants (e.g., 20% of the participants bring in 100% of the funds). I hope it’s obvious why it is advisable to make this group feel special; for without them, your “fundraising event” would simply be an “event.” But on events where fundraising is required, it’s just as important to acknowledge those that stand out from the crowd. If your fundraising minimum is $1,000, you will inevitably have those that raise $5,000 or $10,000 or $20,000. Do not let these remarkable achievements go unnoticed.
Here at Event 360, our team is gearing up for our last events of the season. As we enter this last few weeks of executing events, we couldn’t help but notice how many events, old and new, there were out there this season. And as we enter our 2015 planning, we ask – with so many events on the market, how do we continue to make sure our events stand out?
Event marketing has traditionally been sporadic, short-term, and short-lived. But the growth of digital marketing and social media now allows event organizers to keep the conversation going year round, giving them time to build an army of brand ambassadors, attendees and valuable content creators.
Volunteers are always first to think of themselves last. In my time working events, I’ve found that if you take care of these special constituents, who are graciously donating their time, they’ll take care of your participants. It’s as simple as that. By treating your volunteers right, you’ll have a more dedicated and productive team that can accomplish just about anything you place in their path. Below I’ve outlined what I like to call the “Four Elements to Successfully Manage Volunteers”:
If you followed social media professionals in one of the 11 cities that hosted Social Media Week, your Twitter feed was overflowing with interesting user-generated content factoids, thought-provoking engagement graphs, and the ever-present #SMW hashtag. As a marketing professional who dedicates a big portion of her time to social media marketing, I devoured presentation after presentation, happily live-tweeting about analytics and different types of creative. Combine my love of word sleuthing and data mining into a week of panels, and you have one happy marketing geek.
Over the past couple of weeks, our colleagues, Joann and Molly, have taken you on a walk down memory lane and examined how participant support has changed over the years through eCommunication and web and phone and email. For the final installment of our “Then vs. Now” series, we’ll examine what we’ve learned over the years about connecting with our participants in person.