National Philanthropy Day 2009

On November 12th, 2009, Event 360's Jono Smith presented at The Brandywine Chapter of the Association of Fundraising Professionals.

You can view the presentation on Slideshare below or download the slides here: Downturn Guide to Online Fundraising and Marketing.

Presentation Abstract:

  • Do you need more visitors to your nonprofit website?
  • Does your 'Donate Now' button need more clicks?
  • Are you trying to make sense of social networks like Facebook?

It's time to boost your online fundraising results with proven strategies and tactics for success. Join Jono Smith as he covers the basics of an effective online marketing strategy and answers your questions. You will leave this session armed with practical tips for making email and the web part of your fundraising program - even during this down economy. If you are curious about social networking tools, you will learn how organizations are successfully embracing Web 2.0 social media to get concrete results. If you're a procrastinator and are only just revving up your holiday fundraising plan, this is a seminar you don't want to miss!

After this session, participants will understand:

  • How to cultivate donors online
  • How to maximize end-of-year fundraising
  • How to get results from social networking